India's hot beverages model to go international
Coca-Cola has decided to take it hot beverages model
to several other countries.
India's marketing team is slated to help launch Georgia
Gold in Bahrain and will support the test market and
launch plans in Egypt and South Africa. Other places
where Coke is planning to hold store trials for tea
and coffee under the same model are Australia, the US,
South Pacific Islands and Hong Kong among other countries.
India entered the Indian tea and coffee market in 2002
with the launch of Georgia Gold, in partnership with
McDonald's for selling beverages initially in Delhi
and Mumbai. Today it claims to have developed India
as a `Centre of Excellence' for this business. This
is for the first time in the world that Coke has partnered
the hot beverage portfolio's success, the company entered
the ice-tea and cold coffee market with its Georgia
brand last year, again in association with McDonald's.
model has proved a big success, with the company selling
a million cases in 2004.
tea and coffee, Coke's non-CSD (defence sales throught
the Canteen Stores Department) portfolio also comprises
powder soft drink concentrate Sunfill, bottled water
Kinley and the fruit-based drink Maaza.
The non-CSD business accounts for only about 15 per
cent of Coke's total business in the country at present
but growing in double digits, unlike the CSD business.
Coca-Cola India loses Shripad Nadkarni, Sharda Agarwal
Coca Cola India's vice-president marketing, Shripad
Nadkarni and director marketing, Sharda Agarwal have
put in their papers and are said to be leaving to start
a strategic marketing consultancy.
Coke India for the past four years, Nadkarni has been
associated with some memorable advertising campaigns
including the thanda matlab Coca Cola campaign
featuring Aamir Khan. Nadkarni will continue to be with
the company to co-ordinate all the advertising and marketing
campaigns for this summer.
Nadkarni is also credited with having successfully integrated
this punch line with the five-rupee price point strategy
Coca-Cola decided to promote over the last two years,
again using Aamir Khan to convey this message to its
More Piramyd stores to open
Piramal Holdings (PHL), is planning to expand its in-house
retail chain brand Piramyd Megastore, which currently
has a presence in Mumbai.
Megastore, will set up shop in Ludhiana and Ahmedabad
by May and in Delhi by June this year. It will also
put up two mega stores in Pune by October. Each Piramyd
Megastore will be around 70,000-80,000 sq ft in size.
Other outlets such as the amusement brand Jamin, Piramyd
Supermarket will also follow suit.
Crossroads, which houses other retail formats such as
Piramyd Megastore, Piramyd Supermarket and Jamin, is
the Piramal mall format.
retail major has signed up 11 properties, of which,
five will be launched in 2005, four in 2006, and two
in 2007. The company is also eyeing five properties
across Hyderabad, Gurgaon and Mumbai.
company has also signed up with Singapore-based leading
retail solutions provider JDA Software Group to develop
merchandise management system based on consumer purchase
history in last four years. This will be operational
from October 2005.
Airlines adspend higher on TV than on print: AdEx
Domestic airlines spent more on television than any
other media according to a report by AdEx India a division
of TAM Media Research. Their spending rose from over
Rs2 crore to about Rs6 crore in 2004, of which 96 per
cent was spent by the state-owned Indian Airlines.
Spending on print advertising by airlines increased
by a mere 7 per cent to Rs27.03 crore this year.
Aviation Pvt Ltd accounted for about 4 per cent of the
total TV spending while the remaining 0.3 per cent was
Jet Airways' share.
According to AdEx India, the increase in spends could
be a result of the kind of action that was seen in the
domestic aviation sector: entry of more players and
competition on the price front, among others.
terms Tata Tele, Reliance, MTNL ads misleading
The Telecom Regulatory Authority of India (TRAI) has
issued show-cause notice to Tata Teleservices, Reliance
Infocomm and Mahanagar Telephone Nigam (MTNL), for `misleading'
consumers by saying their fixed wireless phones are
similar to mobiles.
This is on the basis of Tata Tele having positioned
its fixed wireless phone, `Walky', as `Freedom of Mobility
at Landline Rates', while Reliance calls such a service
`Unlimited Cordless.' MTNL's Garuda fixed wireless is
called `Mobile bhi landline bhi'. TRAI has given these
service providers time till January 24 to reply to the
TRAI said since the 'interconnect usage charges' (IUC)
and the 'access deficit charge' (ADC) regimes treat
calls from mobile and fixed lines differently, the operators
need to advertise correctly what service they are offering.
The regulator has said that if these service providers
continued to claim the services as mobile telephony
then it might have to charge the three operators the
rates that are applicable for cellular operators.
MTNL launch broadband service
State-owned telecom companies, Bharat Sanchar Nigam
(BSNL) and Mahanagar Telephone Nigam (MTNL), have launched
broadband services using their existing copper wire
BSNL's broadband service is branded Data One while MTNL
calls its service Tri Band. The two companies have priced
the services at competitive rates and hope that these
will set the benchmark in the broadband market.
The service was launched simultaneously by BSNL in Chennai,
Kolkata, Bangalore and Hyderabad and by MTNL in Mumbai
The two companies have adopted the latest ADSL 2+ (Asymmetrical
Digital Subscriber Line) technology at very competitive
rates and are targeting to rope in nine million subscribers
by 2007 and 20 million by 2010.
BSNL is offering the service in 198 cities.
CNBC-TV 18 launches Hindi channel Awaaz
CNBC-TV 18 has launched its Hindi channel, Awaaz.
Pitted as a consumer channel with mass appeal, Awaaz
will focus on programmes related to personal finance,
markets, careers, education and other such shows. It
will be available on the Zee-Turner as well as Dish
Apple unveils budget PC
After being a premium PC maker, Apple Computer has entered
into the budget PC market by unveiling a very small
computer for $499 onwards at the Macworld Expo in San
The Mac Mini, which comes without a monitor, keyboard
and mouse, has a 1.25 Giga Hertz G4 Processor, 256 MB
RAM and a 40 gigabyte hard drive and a combo drive.
A $599 variant comes with 1.42 Giga Hertz, 256 MB and
a 80 gigabyte capacity. It also comes pre-loaded with
Mac OS X (Panther) and iLife O5, the latest software
for managing digital photo and music collections, editing
movies and creating music.
Apple Computers also unveiled a sub-$100 digital music
player, iPod Shuffle. Priced at $99, the stripped down
version iPod Shuffle is based on shuffle feature, which
randomly selects songs from the users music library
or playlists. It has a 512 MB capacity and can store
up to 120 songs. A $149 variant comes with one gigabyte
capacity and stores 240 songs.
Toyota launches Corolla limited edition 2005
Toyota Kirloskar Motor (TKM) has launched a 2005 limited
edition variant of the Corolla, India's most popular
vehicle in the executive segment, which will be available
in an additional dark red mica metallic colour. TKM
is planning to sell 250 units of the 'Corolla Limited
variants of the new Corolla will come with additional
features like anti-locking braking system' (ABS), hood
insulator and headlamp leveling switch.
sold 10,195 units from January to December 2004, a growth
of 25 per cent over the previous year. Corolla has recorded
the highest ever retail sales at 1,023 units in December
'J D Power Asia Pacific 2004 India APEAL study' recently
ranked Toyota Corolla as the best quality car in premium
mid-size segment. This result closely follows the results
of J D Power Asia Pacific 2004 India Initial Quality
Study where Toyota Corolla was ranked best quality car
not only in the premium mid-size segment but
also across all passenger car segments. It had also
received the lowest ever problems per car which is the
best ever recorded in the Indian automobile industry
also see : List
of reports on marketing review