Bank goes HouseFull
Bank has launched its `HouseFull scheme' under which
100 per cent loan is disbursed to consumers who purchase
any of the 250 displayed projects in and around Delhi
from over 35 builders participating in `Homes 2004 property
The scheme has also been kicked off in Bangalore, Hyderabad,
Chennai, Pune and Mumbai.
Under the scheme, the bank extends 100 per cent financing
(subject to certain conditions) for buying houses in
National Capital Region at 7.25 per cent for floating
loans and a fixed rate of 7.75 per cent for three year,
and 8.25 per cent for five years. The bank is offering
home loan consumers life insurance cover from Birla
Sunlife during the loan tenure for a nominal one-time
premium as an incentive.
the HouseFull scheme, customers taking a home loan will
get a chance to win a prize. IDBI Bank will furnish
the house of the winner with appliances such as flat
TV, washing machine, air conditioner and home theatre
Electricity powered two-wheeler launched
Eko Vehicles Pvt Ltd a Bangalore-based company has launched,
Eko Cosmic, a two-wheeler that runs on electricity.
Priced at Rs25,000 the battery-operated two-wheeler
can run 50km on a single charge with two people riding.
A new charge costings Rs3.
The cost of running Eko Cosmic for 50km comes to Rs3
and. No maintenance is required as the vehicle's gel
battery is sealed.
two-wheeler can run at a maximum speed of 40km. The
company had in the early '80s launched the country's
first electric two-wheeler, Vidyut 150.
The vehicles come with a charger, which can be plugged
into any electric point and needs four hours for a full
recharge. The company is also setting up rapid battery
chargers at several places in the city so as to recharge
to full capacity within 10 minutes. The life of a battery
is around five years.
Karnataka Government has given the manufacturer road
tax exemption and is in the process of providing sales
company says it has already sold 18 lakh vehicles in
Finland and China.
Man to open 20 more stores by March `06
The Australian cookie chain, Cookie Man, is on an expansion
binge. The company is planning to open 20 more stores
in India by March 2006, taking the total number of stores
Opening its first outlet in Chennai in January 2000,
Cookie Man is present in various malls in Bangalore,
Gurgaon, Hyderabad and Mumbai.
Man follows the franchisee model. The recipes come from
Australia and the dough comes from Chennai. There are
mother stores across the five cities where cookies are
freshly baked and supplied to other outlets. The company
recorded a turnover of Rs3 crore at the end of March
2004. By the end of March 2005, it is expected to reach
a turnover of Rs9 crore, which it hopes to double by
Faber Heatkraft Industries to expand presence on
Faber Heatkraft Industries, a joint venture of Faber
SpA of Italy and Heatkraft of Pune, is targeting a turnover
of Rs75 crore in 2005 up from Rs52 crore in 2004. The
company has introduced several marketing initiatives
including new product launches and lifetime warranties
on select products, among other things.
company recently launched the Baffle Filter range of
electric kitchen chimneys, built keeping in view cooking
habits of Indians. The company has also introduced a
lifetime warranty on a select range of kitchen chimneys.
Faber Heatkraft sells more than 30 models of chimneys
in India, priced between Rs 4,990 and Rs65,000 and has
a 50 per cent share of the domestic market for kitchen
from kitchen chimneys, Faber's product offerings in
India include cooking ranges and built-in gas hobs.
The venture is considering entering in to the manufacture
of microwave ovens and kitchen sinks.
HT Media ties up with Virgin Radio
Media Ltd, the media division of Hindustan Times
for its print, radio, Internet and TV business has entered
into a pact with aviation maverick Richard Branson's
Virgin Radio Asia, for its FM radio venture.
foreign direct investment of up to 20 per cent funding
from foreign institutional investors is permitted in
private FM radio. However, the policy for the second
phase of FM privatisation is expected to be quite different
from the first round.
say that scope for FDI in private FM radio cannot be
ruled out, as it is permitted in all other media segments
like print and television.
Radio Asia was launched in 2002 for the Asian region.
It began with operations in Thailand and China. London-based
Virgin Radio, however, was started in 1993, but was
subsequently bought by a company in Scotland, SMG.
to expand further
McDonald's India plans to add 18-22 outlets to its existing
network of 65 outlets across the country funded by a
Rs50 crore expansion plan.
is also planning to expand the offerings on its menu
and customers will be treated to a larger basket of
offerings on its Rs20 `Happy Price' menu.
The company is also planning to roll out Cold Kiosks,
to be either be part of the main outlet or adjacent
to the McDonald's outlet, which will offer customers
an innovative range of cold desserts such as ice creams
with unusual flavours and coatings.
company is foraying into new destinations such as Surat
and Nashik in the West and three to four cities in northern
India. It will also plan additional outlets in cities
such as Mumbai, Ahmedabad and Baroda.
Tata Tea to launch flavoured tea bags under brand
Tea is introducing 'customised' flavoured tea bags with
its acquired brand, Tetley, in India.
of these flavours masala, ginger and lemon
have been customised specially to suit Indian consumers,
while the fourth earl grey a popular flavour
worldwide, will be introduced for the first time here.
At present the company is test-launching the flavoured
tea bags in Delhi and select metros in the North and
the market for tea bags currently accounts for a meagre
1 per cent of the total 700-million kg tea market, it
grew by a healthy 25-30 per cent in 2003-04.
company is targeting the consumer segment with its flavoured
tea bags. The flavours are being launched at a 'comfort
price pack' of 12 tea bags for 20 as against the normal
price of Rs32.
Recently Hindustan Lever launched Lipton Green Label
tea, HLL's flavoured variant of Lipton tea in tea bags.
Infocomm launches fixed wireless telephony
Reliance Infocomm has unveiled its fixed wire-free phone
(FWP) for subscribers in Tamil Nadu circle.
The new cordless telephony service from Reliance incorporates
advanced features such as Internet connectivity (at
a speed of 150 kbps), short messaging service, caller
line identification (CLIP), phone book, missed calls
and voice-mail etc and is offered under both post-paid
and pre-paid variants with the entry cost of the cordless
new instrument (LG's LSI 110) fixed at Rs4,300.
post and pre-paid variants come with two plans at monthly
rentals of Rs700 and Rs435 with 30-day validity recharge
vouchers of Rs770 and Rs 480. Depending on the plans,
the bundled usage would also offer unlimited free calls
to Reliance numbers across the country/Reliance numbers
in Chennai-TN circles.
The pulse rate
for calls made to other network under both plans would
be Rs1.10 for local calls and Rs2.20 per 30 seconds
for STD calls.
Compiled by Mohini Bhatnagar
also see : List
of reports on marketing review