Heuer signs up Sushmita Sen as brand ambassador
Swiss luxury watch company, TAG Heuer, has signed up
film actress Sushmita Sen as its brand ambassador. Apart
from this, the company plans to increase its presence
in the country.
to the media, Jean-Christophe Babin, president and CEO,
TAG Heuer, said, "We have signed on Ms Sen as part
of our strategy to focus on sales of watches for women
as this segment contributes to 40 per cent of our worldwide
sales. ," Talking to the media, Jean-Christophe
Babin, president and CEO, TAG Heuer, said
joins TAG Heuer's current Indian brand ambassador Shah
Rukh Khan to become part of a list of international
TAG Heuer ambassadors including Marion Jones and Tiger
Heur also said it was planning to increase its sales
network to 28 cities by next year as well as invest
about Rs10 crore for marketing the brand in a bid to
break even by 2006.
Thakran, TAG Heuer's managing director for Asia Pacific
disclosed that TAG Heuer is already available in over
40 points of sale in 18 cities. "We plan to add
another 10 cities to our bouquet by next year,"
The company is planning to grow by about 50 per cent
next year in India.
extends 8 PM to brandy flavour
Radico Khaitan's 8 PM will roll out its brandy flavour,
8 PM Excellency Brandy. Radico had earlier extended
8 PM to the rum segment under the Bermuda sub-brand.
The company had launched 8 PM whisky in the late '90s,
which went on to become the fastest selling brand in
the domestic market.
8 PM Excellency Brandy is priced at Rs246 for a quart
(750 ml) and is expected to compete with established
rivals such as UB Spirits Division's Honey Bee Brandy,
No.1 McDowell Brandy, Bejois from Amrut Distilleries,
and Shaw Wallace's Golconda.
Radico has also launched white rum under the 8 PM Bermuda
Radico has had a number of new brand launches in recent
times, including Old Admiral brandy and Magic Moments
introduces companion offer
Emirates Airlines has announced a special companion
offer on its recently launched passenger service from
India to New York via Dubai.
Under the scheme, all first and business class passengers
travelling from India will be eligible for a complimentary
companion ticket in the same class of travel.
offer is valid from October 1, 2004 to March 31, 2005.
Besides the companion offer, the airline has recently
announced `Seasonal fares' on the New York route which
are valid until December 15.
Festive offers on credit cards
ICICI Bank and HSBC have launched special festive season
cash-back offer on using their credit cards for buying
apparel, jewellery, watches, electronics, consumer durables
ICICI Bank is offering a 5 per cent cash-back on all
bills above Rs 2,000 through an ICICI Bank credit card.
The offer is valid from October 1, 2004 to December
31, 2004. The maximum refund during the period would
be Rs5,000. Customers need to present the ICICI Bank
charge slip to enjoy the cash-back offer.
is offering its customers a refund of 10 per cent of
the amount on the three highest purchases made by the
cardholder during the offer period. The offer is valid
from October 1 to November 30.
However, overseas, internet, mail-order and telephone-order
transactions are not eligible for the cash-back offer.
The minimum value of a purchase should be Rs1,000 and
the maximum total cash back given to any cardholder
will be restricted to Rs1,000. Purchases made by add-on
cardholders will be added to the primary cardholder's
purchases for the purposes of this offer.
Credit card holders making a single purchase transaction
of Rs1,000 or more between October 1 and November 30
(both dates inclusive) through an HSBC credit card will
be eligible for 50 extra reward points. This offer is
also applicable for cardholders who have not registered
for the cash-back offer.
launches Radio AdEx
AdEx India, the media research division of TAM in technical
collaboration with AirCheck, an arm of RCS Inc of the
US, has launched Radio AdEx. The division provides data
and analysis of advertising expenditures in private
FM radio, like what AdEx does with respect to newspapers,
magazines and television.
service will provide data and analysis of advertising
expenditures in private FM radio, akin to what AdEx
does with respect to newspapers, magazines and television.
Kumars to focus on ready to wear, plans new brand
S Kumars is focusing on its ready to wear division Total
Wardrobe Solutions, and hopes to generate Rs300 crore
worth of business over the next five years from this.
company is extending Reid & Taylor suiting fabric
into formal men's shirts, priced between Rs900 and Rs1,400
and is planning to tap the economy, mid-priced and super-premium
segments of the domestic apparel market.
Reid & Taylor is a Rs200-crore lifestyle suiting
business, while the ready-to-wear segment has a negligible
presence as S Kumars brand, Tamarind, launched some
years back failed to make an impact.
Reid & Taylor, which currently has 14 stores across
the country, is planning to expand the retail network
to 50 outlets within 12 months.
Kumars is also planning to tap the economy segment of
the branded apparel market, pegged between Rs300 and
positions Bru as mother coffee brand
Hindustan Lever (HLL) is positioning Bru as the mother
brand for coffee which will have several sub brands
under it. This is a similar to the positioning given
to Brook Bond and Lipton brands for tea.
Under the Bru brand, the company has Bru instant and
Bru Green Label a ground and roast variety
and recently the company launched a regional flavour,
Bru Malabar for the festive season.
Bru Malabar will be a 90:10 coffee-chicory mix, a rich
Earlier HLL had bundled its numerous popular tea brands
Taj Mahal, Three Roses and Red Label under
the Brooke Bond brand and Lipton brands as a higher-end
Diwali boom: SMS traffic up five times
New Delhi: Short messaging services (SMS) traffic
was up five times to 170 million SMS around Diwali week
from 34 million on a normal day.
According to Cellular Operators' Association of India
(COAI), on a normal day, one subscriber sends around
one SMS. During Diwali, on an average, one mobile subscriber
sent four messages.
against this in previous years' Diwali, SMS traffic
was up 3.5 times than the traffic on a normal day.
HLL: to make tea trendy
FMCG major Hindustan Lever is trying to give its tea
brand Lipton, a trendy image.
company is reaching out to a younger audience so that
youngsters reach out for a hot 'cuppa' tea instead of
coffee as this could mean significant growth in its
The company has been making a series of innovations
in the marketing of the Lipton brand, and has launched
a number of Lipton variants including iced tea in a
couple of flavours.
will also soon launch elegant Lipton tea kiosks that
will make drinking tea a stylish option. The tea will
be served in trendy and stylish kiosks positioned at
strategic locations. For this HLL has roped in Pune-based
design company, Elephant Design, to design the kiosks.
SBI Life gets into direct marketing
SBI Life, the joint venture of State Bank of India and
the UK-based Standard Life Insurance, is rolling out
a host of direct marketing activities promoting pension
funds. The underlying message of the campaign is 'love'.
The insurance company will send around 30,000 direct
mailers across 32 cities. Each mailer has a card enclosed,
which says `from your loving husband.' The proposition,
however, is tactfully planted. The card is dated February
to the company, the subtle message in the campaign is
that people should feel financially independent with
SBI Life's lifelong pensions, in as much as they can
afford to gift their loved ones on a Valentine's Day.
direct mailers will initially be sent to select SBI
policyholders who have not subscribed to the company's
pension policies. The next phase will target potential
The company using multiplexes to promote the pension
Life had released a corporate campaign to garner top-of-mind
recall last March, tactically choosing to release product-specific
advertisements such as lifelong pensions before the
Milton mulls foray into direct marketing
Milton Global is entering the direct marketing arena
and is floating a new division for the purpose. The
company, following the Tupperware marketing model, intends
to involve housewives to sell the Milton brand.
Milton Global's business divisions presently comprise
thermoware, glassware (Treo brand), softline (soft thermoware),
household (non-insulated products) and a microwave range.
this, Milton is embarkimg upon a co-branding exercise
with LG for its microwave range.
recently launched a new range of microwave-proof plastic
the company is negotiating with LG and possibly more
Korean brands such as Samsung to offer its brand along
with their microwaves as gift hampers.
Compiled by Mohini Bhatnagar
also see : List
of reports on marketing review