Toyota models top TNS customer satisfaction survey
New Delhi: Maruti and Toyota models have topped
the four-wheeler total customer satisfaction study 2004,
released by TNS. The two companies' vehicles ranked
highest in six of the 10 vehicle parameters.
Among the new models launched this year, Ford Endeavour
bagged the top slot in the premium SUV segment.
The `2004 4-wheeler total customer satisfaction' study
conducted by TNS Automotive, represents the responses
of more than 7,000 car buyers towards the performance
of over 40 models in the areas of sales satisfaction,
product quality, vehicle performance and design, after-sales
service, brand image, and cost of ownership.
The top 10 models in their respective segments offerring
total customer satisfaction are: Maruti 800 (compact
entry level category), Maruti Zen Petrol (premium compact),
Tata Indica Diesel (small diesel car) Maruti Esteem
Petrol (midsize entry level), Mitsubishi Lancer's petrol
and diesel versions (midsize), Toyota Corolla (premium
midsize), Toyota Camry (entry level luxury cars), Toyota
Qualis (SUV) and Ford Endeavour (premium SUV).
The study states, "Performance and design, brand
image, and after-sales are the three most improved aspects
for the industry. The decline in sales satisfaction
can partly be attributed to the increasing sales volume,
indicating the difficulty in managing customer expectations
in a growing market."
The study also found the emerging trend of shortened
cycle-time for replacement / additional car purchase,
which declined from close to five years in 2002, to
less than four-and-a-half years in 2004.
Cadbury India mulls entry into confectionery
Mumbai: Cadbury India is considering expanding
its product portfolio and launching the Adams' brands
in India next year. The new launches could include Adams'
chewing gum brands Trident and Dentyne, and bubble gum
In 2002, Cadbury India's parent company, Cadbury Schweppes
Plc, acquired Adams from Pfizer, becoming the leader
in the overall confectionery market since Adams had
four power brands Halls (medicated confectionery),
Trident (sugar-free gum), Dentyne (ice chewing gum)
and Bubbas (bubble gum range).
Halls has already been present in India for two decades
and Cadbury plans to consolidate the Adams' other brands
present in India Clorets and Halls. By next year,
the company may diversify into chewing gums and bubble
gums with the launch of the Adams' brands in these categories.
At present, the company claims 70 per cent share of
the Indian chocolate market with brands, which include
Dairy Milk, Five Star, Perk and Celebrations. It is
also present in the sugar confectionery and milk food
Planet M to expand
Chennai: Planet M, Timesgroup's music retail
chain, plans to expand its stores network to 100 from
77, in the next four to five months. The expansion would
be primarily in the South.
The chain will be spread to cities like Mangalore and
Kochi. Planet M has four outlets in Bangalore and two
Of its 77 outlets, 34 are exclusive outlets while 43
are shop-in-shops called `Satellites' by Planet M.
Sharda Pro-Acoustics to market Marantz and Boston
Acoustics equipment in India
Mumbai: Sharda Motor Industries' wholly-owned
subsidiary, Sharda ProAcoustics, will market,
service and support the premium range of professional
home entertainment A/V solutions and car-audio systems
of well-known international brands - Marantz and Boston
Acoustics. The products will be launched in a phased
manner through a professionally trained dealer network
across India, supported by flagship stores at select
Pro-Acoustics has already set up the first of its exclusive
showrooms for the Acoustics range in New Delhi and plans
to open more in cities like Mumbai, Kolkata, Chennai,
Bangalore and Hyderabad.
The products from Marantz and Boston Acoustics to be
launched in India include the KI Series amplifiers named
after Ken Ishiwata of Marantz, a new generation of state
of the art AV receivers and revolutionary home-theatre
in-a-box, Boston Acoustic's AM / FM receptor radio,
hailed by The New York Times for it's "razor sharp
reception" and its wide range of car audio systems.
Sharda Pro-Acoustics' exclusive showroom at New Delhi's
upmarket Panchsheel Park has a comprehensive range of
products on display such as home theatres, speakers,
state-of-the-art projectors, plasma TV, monitors, home
theatres in a box, DVD players, wall, ceiling and out
door speakers, amplifier and car audio systems.
offers at Crossroads for the festive season
Mumbai: Crossroads Mumbai's upmarket shopping mall,
has come out with a number of festive offers. Currently
on is its Diwali Home Maker festive offer, which allows
shoppers can decide the amount they want to spend during
the festival season. This amount can be redeemed at
the Crossroads counters in Crossroads 'currency'.
currency will either be equivalent to or lower than
the initial payment. The balance amount will be made
up through home appliances, the value of which exceeds
the initial amount, thereby offering customers more
than they bargained for. The offer which commenced on
October 22, 2004, concludes on November 15, 2004.
offer currently on during this period is at the Crossroads
Piramyd Megastores at Mumbai, Nagpur and Pune Khushiyaan,
a 24-day promotion. Highlights of this festive offer
include bargains on merchandise, mega raffles, guaranteed
'on-the-spot' gifts, privileges for PPC members and
much more. This offer.
stand to win anything from a racy 'San Storm Coupe'
on shopping above Rs3,000 or other guaranteed gifts
like dinner sets, perfumes, watches or jewellery for
shopping above Rs8,000. Additionally, PPC members would
be offered special privileges like 'power hour' and
'normal hour' where they can quadruple or double their
PPC points during the promotional period.
gives high rating for Godrej Colour Soft Hair Colour
Mumbai: The Consumer Education and Research Centre
(CERC) has rated Godrej Colour Soft as the best hair
colouring product in a survey conducted on hair colours
and hair dye brands. Godrej Colour Soft, the premium
hair colouring brand of Godrej Consumer Products Ltd.
(GCPL) leads with 86 points on the basis of its performance,
prices and adherence to the specifications of Indian
tested various hair-colouring brands including Godrej
Renew, Godrej Colour Soft, Garnier Nutrisse, L'Oreal
Excellence and Revlon Colorsilk.
panellists ranked the brands on the basis of visual
observation of colour fading in the 5-point progressive
range of 'very prominent fading', 'prominent fading',
'slight fading', 'very slight fading' and 'no fading'.
Grey human hair was brought in the form of swatches,
i.e. bunches of loose hair tied at one end. On a scale
of 100 points Godrej ColourSoft topped with 86 points.
IS certification is voluntary, hair colours have to
conform to the specifications laid down by the Bureau
of Indian Standards (BIS) as they come under Schedule
S (rule 150-A) of the Drugs and Cosmetic Rules, 1945.
The hair-colourants were tested as per IS:8481: 2001.
is available in seven shades; three fashion shades burgundy,
copper brown and dark mahogany and four grey hair coverage
shades viz. natural black, soft black, natural brown,
launches new flavousr
Delhi: Rasna has launched a new flavour, 'Rasna
shake up kesar badam' for the festive season.
easy-to-make milk shake has badam, kesar and elaichi.
Targeted primarily at kids, the new flavour is a more
hygienic version of the traditional badam milk and can
be prepared hot or chilled.
Launched in a convenient pre-sweetened packaging, the
beverage is available in sachets of Rs3 per serving
and packets of 150gm for Rs15.
The launch of the new flavour is being backed by an
aggressive growth strategy under which Rasna is aiming
to tap an even larger share of the strongly competing
milk-additives category. Rasna is supporting it with
an enhanced emphasis on promotional initiatives to reach
launches premium mens wear ranges
Mumbai: Gangotri Textiles, manufacturers of Tibre
range of trousers has launched a complete range of trousers
targeted at working executives and the young. The new
ranges include the Top Brass and Honcho brands, which
are in the premium segment and targeted especially for
the corporate customers. The products will be available
at all leading retail outlets in Mumbai and rest of
The Top Brass premium range, priced at Rs 1,095, is
a mix of cool cotton with stylish micro denier, blended
together. The 2- ply fabric is also rendered with a
bio-friendly enzyme wash and specially cut for a crisp
and complete fit.
Honcho range, priced at Rs1,295, is crafted exclusively
from easily distinguishabble, 3-ply cotton and is created
to feel as good as it looks.
company will be aggressively expanding its channel partner
network in the region to ensure that the products are
available at all important locations. The company currently
has 450-strong retail network, with over 200 new outlets
having been added in the last 12 months.
Citibank launches Ultra-Premium "Black"
Mumbai: Citibank has launched the Citibank 'ultima'
and Diners Club 'elite' card programme. With this synchronised
dual card launch, Citibank has established the super-premium
'black' category of cards in the country.
The cards have been created to complement the lifestyle
of the ultra-affluent and membership of both cards is
by invitation only.
The twin launch aims at ensuring that both Citibank
cardmembers and Diners Club loyalists have the opportunity
to experience superlative features and benefits designed
exclusively for their card programmes.
Offered through the Visa network, the Citibank ultima
card's launch in India follows its introduction in Singapore
and Hong Kong.
With an annual fee of Rs50,000, the ultima will be India's
most exclusive credit card superseding the platinum
card category. Bundled with five free supplementary
Citibank ultima cards, card members will automatically
be enrolled into the CitiGold wealth management banking
platform and have access to a personal relationship
manager who will assist them in their investments and
personal finances. The Citibank ultima card also provides
a personal accident air cover of Rs1crore.
In addition, the ultima offers members preferential-rate
access to a rare bouquet of: exclusive spa programmes
under 'ultima rejuvenation'; golfing options in the
UK, Australia and Asia under 'ultima golf'; rare and
exotic holiday options under 'ultima holidays' and 'ultima
indulgence'; travel privileges under 'ultima stay';
the best known retail marquees in watches and jewellery,
porcelain figurines, fashion accessories, etc, under
'ultima retail', on-demand personal services under 24
/ 7 'ultima personal assistant services' and a rewards
programme with an unlimited gift menu.
Citibank ultima members will enjoy the choice of a welcome
gift of either 50,000 JPMiles or a three-year membership
to Royal Palms Country Club and Golf Course.
Diners 'club elite card', priced at an annual fee of
Rs29,000, is only by-invitation. It offers exclusive
privileges such as no pre-set spending limits; a unique
revolving facility option; access to over 90 Diners
Club lounges at airports around the world; the most
powerful Club rewards programme; Club holidays with
leading hotel chains in India and abroad, golf holidays
across the world and offers from leading lifestyle brands.
Compiled by Mohini Bhatnagar
also see : List
of reports on marketing review