Coca-Cola India has announced having won the EFFIE
gold for the second year in succession at 'The EFFIES
2004', held in Mumbai. The award is for its Paanch
Matlab Chotta Coke campaign with brand ambassador
Aamir Khan, created by advertising agency McCann Erickson.
the 79 entries in four categories consumer
products, consumer durables, services and corporate
consumer products faced the toughest competition
with seven entries being short listed for the final
nominations in which Coke emerged the winner.
EFFIES awards, instituted by the Bombay Ad Club in
association with the New York Ad Club, measures effectiveness
of the campaigns and the jury goes beyond creativity
to focus on the performance and results from the campaign.
the company had bagged the 'Best TV Campaign' at the
Indian Marketing Awards, for the same campaign, the
'Campaign of the Year Award' by the Advertising Agencies
Association of India (AAAI) and Advertising Club Mumbai
(ABBY) in addition to the Golden Lion Award at Cannes
Festival last year and The Coca-Cola Company's global
marketing award, Don Keogh Marketing Mastery Award,
bringing global recognition for Indian talent