labels: marketing - general
Coke wins gold at ''The EFFIES 2004'' news
Our Corporate Bureau
21 October 2004

New Delhi: Coca-Cola India has announced having won the EFFIE gold for the second year in succession at 'The EFFIES 2004', held in Mumbai. The award is for its Paanch Matlab Chotta Coke campaign with brand ambassador Aamir Khan, created by advertising agency McCann Erickson.

Of the 79 entries in four categories — consumer products, consumer durables, services and corporate — consumer products faced the toughest competition with seven entries being short listed for the final nominations in which Coke emerged the winner.

The EFFIES awards, instituted by the Bombay Ad Club in association with the New York Ad Club, measures effectiveness of the campaigns and the jury goes beyond creativity to focus on the performance and results from the campaign.

Earlier, the company had bagged the 'Best TV Campaign' at the Indian Marketing Awards, for the same campaign, the 'Campaign of the Year Award' by the Advertising Agencies Association of India (AAAI) and Advertising Club Mumbai (ABBY) in addition to the Golden Lion Award at Cannes Festival last year and The Coca-Cola Company's global marketing award, Don Keogh Marketing Mastery Award, bringing global recognition for Indian talent



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Coke wins gold at ''The EFFIES 2004''