handsets from Nokia
New Delhi: Swedish mobile manufacturer, Nokia,
has launched super premium mobile phones under the brand
name Vertu priced at Rs2.42 lakh and Rs17.2 lakh apiece.
Initially, the handset will be distributed through Regent
Watch and Jewellery stores at Delhi and Mumbai.
Vertu phones, comprising the Signature and Ascent lines,
comprise precious metals such as white gold, yellow
gold, platinum, scratch resistant sapphire crystal face
and jewelled bearings.
Chris Cairns is brand ambassador for Zingaro beer
Mumbai: Chris Cairns, vice-captain of the New
Zealand cricket team has been appointed as the brand
ambassador for Zingaro beer by Millennium Alcobev.
The advertising account is handled by Triton Communications.
According to the company, "Zingaro is targeted
as the beverage for tough, daring, outdoor and rugged
males and Chris Cairns fits in well with the brand values
of Zingaro which has just gone in for a massive makeover."
Sheetal launches jewellery range
Mumbai: Sheetal Manufacturing has launched its
Kiah brand of diamond jewellery with Sushmita Sen as
the brand ambassador.
The company says the Kiah range would focus on innovative
designs and consistent prices. The Kiah range includes
rings, pendants and necklaces ranging from Rs4,000 a
piece for the daily wear collection to Rs10 lakh apiece
for the bridal wear collection.
Sheetal Manufacturing will invest Rs150 crore during
the next two years to set up a retail chain for marketing
the products across the country.
Maruti Udyog to launch Swift next year
New Delhi: Maruti Udyog (MUL) will launch its
hatchback, Swift, in the Indian market by next year.
The car is positioned alongside Fiat's Palio and the
Swift will come with a 1.3-litre engine. According to
company officials, Maruti Udyog has logged a sales growth
of 19 per cent in the first half of the current fiscal,
which has pushed up its market share from 53 per cent
to 54 per cent.
This year, the company has been aggressively cutting
costs of nearly all its models. Maruti recently launched
TrueValue, its pre-owned cars business in Gujarat after
the state government replaced the 12 per cent tax on
sale of second-hand vehicles with a flat levy of Rs1,000.
Maruti's TrueValue business has been extended to six
dealerships in Gujarat, taking the total to 160 dealers
across 112 cities in the country.
Guffaw fest at Shoppers' Stop
Chennai: In an effort to increse traffic, retailers
are getting innovative with in-store events.
Shoppers' Stop has launched a month-long `Ha! Ha! Ha!
Fest' coinciding with the start of the festive season.
The management feels that happy shoppers shop more and
the festive ambience at the outlet aims to provide a
completely different experience to shoppers and do its
bit to spread happiness and reduce stress in the world.
The fest will not be restricted to the stores but has
been extended to the workplace as well. Hence now all
meetings at the outlets start and end with a joke and
at a specific time, all employees laugh out aloud wherever
they are, as a part of laughter therapy.
Apart from this, all employees are being provided humorous
computer screen savers to foster the laugh culture.
Also from October 14 to November 14, Shoppers' Stop
outlets across the country will feature performances
by clowns and mimics. Artists will also be available
for customers to get their caricatures drawn.
Best telecom brand award for Airtel
New Delhi: Airtel has received the award for
the world's best communications brand of the year, at
the World Communication Awards 2004, organised by London-based
Emap Communications Group.
Other nominees for the award include leading global
brands like Orange, British Telecom, Starhub and M1.
The awards recognise outstanding performance by telecom
companies and brands and are known as the `Oscars' of
the communication sector. More than 50 of the world's
leading telecom companies submitted a total of 123 entries
for the awards.
The judges included Sean Collins, chairman, ICE, KPMG,
UK; Roger Wilson, director, European Competitive Telecommunications
Association; David Molony, Editor-in-Chief, Total Telecom,
Christine Winter, head (global telecom sourcing) and
McDonald's opens Bangalore outlet
Bangalore: McDonald's, among the world's leading
food service retailers, has opened its first outlet
in Bangalore at the Forum mall on Hosur Road. With this,
the fast food retailer has made a foray into the southern
McDonald's has entered into a licensee agreement with
Golden Kitchens, the first such arrangement for the
food retailer in India. McDonald's operates, at present,
through two joint ventures in Delhi and Mumbai and has
a chain of 58 restaurants in Western and Northern India.
McDonald's plans to open 20 new outlets across India
Trent gets into the mass market.
Ahmedabad: Trent, the upmarket retail company
of the Tata Group is foraying into mass-market retailing.
Trent, which operates through 16 upmarket Westside stores
across the country, plans to set up `Star India Bazaar'
outlets in Mumbai and Bangalore in the near future.
The first outlet of the hypermarket chain will open
in Ahmedabad, spread over a covered area of over 50,000
sq. feet, by November this year.
According to sources in the company, Star India Bazaar
will offer a good shopping experience at affordable
prices. It will be a very large format store and stock
all items of daily household needs under one roof. The
product range will include groceries, durables, apparels,
utensils and plastic items.
HLL re-enters whitening segment with Pepsodent
Mumbai: Hindustan Lever has again entered the
whitening toothpaste segment this time under the Pepsodent
Last year HLL withdrew Close up Whitening toothpaste
but has introduced Pepsodent Whitening with Perlite
(an effective polishing agent proven to whiten teeth).
The toothpaste comes for Rs40 for 175gm and Rs20 for
HLL has been cutting variants of its Close Up brand.
The new Pepsodent Whitening variant has been brought
in from Unilever's worldwide portfolio and has been
added to the existing Pepsodent range, which at present
comprises variants such as Pepsodent 2-in-1 Germi Check
Plus, Pepsodent G Gum Care and the regular Pepsodent
Fresh and Family flavours.
At present, Colgate has whitening variants such as Colgate
Simply White (an imported product at the top end of
the gel market), Colgate Herbal White and Colgate Whitening.
Philips prepares for Diwali sales
Mumbai: Philips India is getting ready to take advantage of the festive
season. The company has slashed prices on its range of consumer electronics
for the Diwali season, and has earmarked Rs20 crore to spend on advertising
and promotional activities during this period.
categories like televisions, the company has reduced prices by almost 20 to
30 per cent and a 15-inch Philips television now is priced at Rs 7,990 now
as against the earlier Rs 9,990.
company has also tied up with a number of finance companies to offer customers
the facility of consumer finance. It also offers a four-year of warranty on
Compiled by Mohini Bhatnagar
also see : List
of reports on marketing review