Mediker in 'natural avatar'
The Mumbai-based Rs885 crore hair and edible oils major
Marico Industries has launched its Mediker anti-lice treatment
shampoo and oil in a natural variant.
new Mediker would be powered with the additional goodness
of natural ingredients such as neem, camphor and coconut
oil to effectively fight the problem of lice. The addition
of natural ingredients to the original formulation of
Mediker will help overcome the problem of lice and also
leave the user's hair soft and shiny.
neem is known as a gold standard for lice removal; the
beneficial effects of coconut oil on hair are well known
and camphor is known for its cooling properties.
acquired Mediker from P&G in July 1999.
launches customer loyalty scheme
India has launched a customer loyalty programme across
the country accompanied with a high decibel promotional
According to the program, Car Gainz, Ford owners will
earn points every time they visit an authorised dealer
for following the service schedule given by the company,
buying spares and Ford gear from dealers and for continued
ownership of a Ford vehicle.
points will be awarded in proportion to the amount spent
when a vehicle is sent to a dealer for service; bonus
points will be given when a vehicle owner follows the
prescribed periodic maintenance service and loyalty points
for continued ownership and availing of the prescribed
periodic maintenance service. The points scheme is valid
for five years.
India also launched a 24-hour roadside assistance programme
and a `Ford emergency help line'. The roadside assistance
programme will cater to customers' emergency requirements
through the dealership network.
capitalises on 'Spider mania' with web-shaped cereals
Kellogg's has launched a limited edition pack of web shaped
cereals to coincide with the release of Spider-Man
2, which is sponsored by the company. This is the
first time that the company has come with a special edition
pack built around the promotion of a movie.
The Kellogg's Chocos-Spider-Man 2 promotion is
being carried across more than 180 countries through local
promotions and products.
Kellogg's is bringing out a theme-based food for the first
time with Kellogg's Chocos Spider-Man 2 cereal, which
will be enriched with calcium. The packs will be available
in the market for only a few weeks.
Care thinks small could be more beautiful
LG Care having launched its range of FMCG products in
the market is now considering taking the small packs route
to stay head of competitors. It is another matter that
all its rivals have introduced small packs to increase
For the first time in its operations anywhere in the world,
the company has begun work on designing packaging in the
Rs3 - 5 range specifically for the Indian market. The
company operates in India through its sole licensee India
Household and Healthcare (India HHL).
The company is said to be considering a pack size of up
to Rs3 for shampoos and Rs5 for detergents. LG Care's
Double Rich shampoo brand is present in four pack sizes
of 40 ml, 100 ml, 200 ml and 400 ml. LG Care's Enzo detergent
brand is sold in half-kg and 1-kg packs at Rs99 and Rs159,
Care may enter the sachet market within the next six months
but is expected to confine this to shampoos and detergents
for the moment.
LG Care has recently launched a range of seven premium
products in the north. These include toothpaste, shampoos,
detergents, cleaners, soaps and diapers. This range will
soon be expanded to cosmetics and hairstyling products.
The company does not expect to make any profit in the
first three years of operations.
tops in image recall: study
companies enjoy good recall in the minds of doctors and
simple lay persons according to the ACNielsen ORG-Marg
Pharma Corporate Image Monitor.
the pharma companies that have the highest recall are
Ranbaxy, which is at the top of the list, followed by
GlaxoSmithKline (GSK), Dr Reddy's Laboratories (DRL) and
The study found that Indian pharma companies form a majority
within the list of leading companies in India, in terms
of corporate image and reputation. Rated against factors
such as quality, efficiency and affordability of products,
besides the overall image of the company, Indian pharma
companies did well for themselves.
Other Indian pharma companies that feature in the top
10 on the image front include Sun Pharma, Zydus Cadial
and Nicholas Piramal. Besides GSK, the multinationals
that feature on this image-rating scale include Pfizer,
Aventis Pharma and Novartis.
Another yardstick used to gauge a company's acceptability
and the affinity to its products is its medical representatives
according to the study. Ranbaxy tops in this aspect also,
followed by GSK, Cipla, DRL, Pfizer, Sun Pharma, Zydus
Cadila, Nicholas Piramal, Glenmark and Torrent according
to the study.
Cellular launches Magic Messaging
Idea Cellular has launched Magic Messaging that allows
a user to type the mobile number of any individual and
the emotion, feeling or occasion that is to be addressed
and send a creative picture message. The users will be
charged Rs5 per outgoing message and all incoming messages
will be free.
unveils exchange offer
Tanishq has launched a new offer `19k = 22k' to commemorate
the Tata Group's 'Century of Trust' celebrations. As per
the offer, customers can bring their jewellery and exchange
it for 22k jewellery even if it is of a lower karatage.
Tanishq will value the jewellery as 22k pure jewellery
as long as it is 19 karats or more.
offer is valid at all 67 Tanishq boutiques across India.
The 19k=22k offer will be available on all jewellery exchanged
between July 17 and August 8 this year.
Tele closing gap with Reliance Info
Tata Teleservices is closing the gap with Reliance Infocom
in telephony services according to the June 2004 figures
presented by the Association of Unified Telecom Providers
Tata Teleservices (TTSL) registered a growth of 10.57
per cent in it's Tata Indicom subscriber base, which spans
eight telecom circles, whereas Reliance has registered
a growth of only 3.93 per cent in the same eight circles.
since Tata Indicom's growth was on a smaller subscriber
base the percentage figures may not show the true picture.
The surprising thing however is that Tata Indicom has
topped in net subscriber additions in its circles of operation
(combined). It added 1,94,001 subscribers in June in all
in its eight circles, whereas Reliance Infocomm added
1,93,739 customers in those same circles.
Not only has TTSL crossed the 2 million mark in June but
its incremental market share for the month stood at 22
per cent. Company officials attribute the growth to its
FWP (fixed wireless phone) and mobile business.
They say Tata Tele's growth is even more remarkable in
view of the fact that TTSL does not have pre-paid services
cuts PC, notebook prices
Dell India has slashed the prices of its PCs and notebooks
in the Indian market by six per cent following the recent
exemption of excise duties on PCs.
According to a release from the company the initiative
of the government to completely exempt PCs from excise
duties will allow the company to pass on the significant
savings to customers in the subcontinent.
savings are available to Dell's Indian customers because
of Dell's build-to-order, direct model.
company says it builds a system only after it receives
an order and sells directly to customers with no middleman.
Hence there is no inventory or backlog hence providing
savings by the new tax codes. Dell imports all its products
from Penang, Malaysia.
According to the company, "the Dell direct model
is about efficiencies that allow us to react to market
situations fast and bring added value to our customers."
Now a Dell OptiPlex 170L with a 2.80-GHz Intel Pentium
4 processor, 128MB of memory and a 40-GB hard drive that
had a list price of Rs45,820 before the duties changed
can now be purchased directly from Dell for Rs43,071.
Similarly, the Dell Latitude D505, a thin and light notebook,
will now be available at Rs71,182 onwards as against the
earlier starting price of Rs75,725, the release said.
These reductions are available only to customers who are
billed in Indian rupees.
to enter retail; to open Kurlon Nests
Kurlon, pioneers of branded mattress in India, is making
a foray into retailing and plans to launch almost 50 stores
under the name of 'Kurlon Nests' in major cities by the
end of 2005.
The company is also expanding its range and venturing
into soft furnishings and launching bed and bath linen,
curtains and towels as part of its portfolio.
There are also plans to make a foray into the global markets beginning with
Sri Lanka, Dubai and East Africa.
Compiled by Mohini Bhatnagar
also see : List
of reports on marketing review