Coffee Day brews expansion plan
Kolkata: Café Coffee Day, the retail chain
of the Rs250-crore Amalgamated Bean Coffee Trading Company,
is planning to set up another 42 outlets in India and
50 outlets abroad.
The company is planning a total outlay of Rs18 crore on
this expansion, of which Rs 10 crore would be spent on
its overseas expansion plan and Rs8 crore in India. All
the new outlets are to be established by the end of this
The overseas locations identified by the company for setting
up outlets include cities in the Mediterranean region,
East Europe, West Asia and South East Asia and China.
total turnover of Café is expected to cross the
Rs100-crore mark soon. The proposed expansion plans are
being executed through internal accruals.
L'Oreal, Godrej top spenders on hair dye ads
Chennai: A study by AdEx India, a division of TAM
Media Research says the L'Oreal group and Godrej Consumer
Products were the biggest ad spenders in the hair dye
category and together accounted for 71 per cent of the
advertising expenditures on TV last year.
L'Oreal accounted for 38 per cent of the ad expenditure
while Godrej accounted for 33 per cent. The third biggest
spender, Hygienic Research accounted for 18 per cent of
the advertising expenditures in the category while Henna
Export Corporation and CavinKare were fourth and fifth,
with shares of 5.5 per cent and 3.8 per cent, respectively.
total TV ad spends on the hair dye category in 2003 were
over Rs143 crore, higher than Rs142 crore in 2002. L'Oreal's
brands dominated the list of top 10 brands in the category,
with Garnier Color Naturals, Nutrisse Hair Colour Mask
and L'Oreal Excellence Cream in the first place and its
other brands occupied the fourth and fifth positions on
the list. Super Vasmol 33, from Hygienic Research, was
in second place while Godrej Powder was at third.
Godrej's Color Soft, Kesh Kala Tel and Herbal Hair Dye
occupied the sixth, seventh and ninth positions, respectively.
Black Rose Kali Mehendi at eight and Indica Hair Dye at
ten were the others in the list.
HLL to overhaul Lux, to introduce more products
Mumbai: Hindustan Lever is restructuring the Rs750-crore
Lux brand. For starters it is introducing Lux International
Bodywash Liquid, and has more additions to the existing
portfolio in the pipeline, including a Lux bath gel and
other bathing variants in the near future.
Right now four mass segment variants of Lux are available
in the market besides a single variant of Lux International.
HLL is planning to introduce several new products within
Lux at different price points. After conducting extensive
research across a number of cities for the last one year
on consumer brand perception and changing consumer needs,
HLL is overhauling the brand.
According to the company, Lux International as a moisturising
soap would continue after the overhaul but might have
a different name.
The company is also planning to strengthen the existing
Lux bar (meant for the mass segment). Lux had 18 per cent
of the personal wash market share last year and is currently
the largest soap brand in the market, closely followed
HM offers 3-year warranty on Lancers
Hyderabad: Hindustan Motors has announced the Lancer
Freedom initiative, which comprises a three-year and 50,000
km extended warranty offer for its Mitsubishi Lancer model.
It expects to increase its sales by 20 per cent this year
with the recent launches.
According to the company, independent segment-wise research
on the maintenance costs of vehicles has indicated that
on an average a mid-size premium car buyer spends about
Rs36,000 over three years on maintaining his car. With
the Lancer Freedom initiative, the company enables its
customers to enjoy this superior product offering while
saving on these costs.
Hindustan Motors is aiming to increase its sales from
4,000 cars to 5,000 next year, an increase of about 20
per cent over last year based on the launch of three new
models, including the Invex.
Mother Dairy extends Safal brand
New Delhi: Mother Dairy has launched packaged fruit
juices under the Safal brand. This is nearly 20 years
after it launched its 'Safal' brand of processed foods.
fruit juices are being launched in four variants and will
be available in one litre tetrapacks. They will be launched
first in Delhi and are likely to be available on retail
shelves across the country within the next fortnight.
Dairy's entry into the Rs110-crore packaged fruit juice
market in the country will pitch it directly in competition
with the two top fruit brands in the country Real and
Dairy said Safal would tap into the high health conscious
consumers in metros. The fruit variants now being launched
are orange, mixed fruit, grape and the unique orange-apple
variant. Thachil said the variants were launched based
on consumer preference surveys.
Apart from fruit juices Mother Dairy has other plans on
the anvil including a foray into ultra-heat treated (UHT)
milk, ghee and paneer and perhaps even ready-to- eat meals
under the Mother Dairy brand in the near future.
Mother Dairy has already launched a dairy whitener in
the north-eastern market, while its butter business was
kicked off last year.
The Rs150-crore UHT milk market is dominated by co-operatives
like the Gujarat Co-operative Milk Marketing Federation
(GCMMF), Vijaya and Saras, with only Amrit Vanaspati and
Nestle representing the private sector.
Safal, has a turnover of Rs140 crore at present and is
the market leader in the frozen peas category with over
60 per cent market share nationally.
Singh of O&M quits; to join Ambience
Mumbai: Pushpinder Singh, senior creative director
at Ogilvy & Mather, is leaving the agency after nine
years to join Ambience Publicis as national creative director.
Earlier with Trikaya Grey and Leo Burnett, Singh has already
proved his talent by being a regular winner at the Abby
awards, not to mention bagging the Golden Lion at Cannes.
Singh has the responsibility of being the creative head
for the accounts of Ambience Publicis, unlike in O&M
where he dealt with only a part of its creative work.
At O&M, he handled the accounts of Close Up, Tata
Safari and British Petroleum, among others. At Ambience
Publicis, he will have the onus of dealing with mega accounts
such as that of Vicks, Lakme and Marico's Parachute brand.
bags Space TV account
Mumbai: Rediffusion DY&R has bagged the account
of the Tata-Star DTH venture Space TV. Officials
said that the agency had bagged only the creative account
while Space TV was yet to decide on its media buying agency.
Space TV is understood to have got all the government
clearances for starting the Rs1,600-crore direct-to-home
venture in India.
The venture under the name Space TV had been pending clearance
from various government agencies since September last
year when the promoters submitted the proposal to the
Information and Broadcasting Ministry.
Vikram Kaushik has recently been appointed COO of Space
TV, having moved from Colgate Palmolive.
targets the mass market with new launches
New Delhi: Whirlpool (India) is moving towards
the mass market with an array of new launches. The new
launches comprise a range of single-door frost-control
refrigerators available in 200 litres, 230 litres and
260 litres and priced in the range of Rs10,600 to Rs12,750.
The company has big hopes from the category.
The range comes with Whirlpool's sixth sense technology
and has special sensors that maintain the right level
of frost in the freezer by automatically defrosting any
excessive frost formation.
Compared to the frost-free segment, the prices of frost-control
fridges are lower by about Rs500 to Rs1,000 depending
on the capacity.
Besides this new line, the company has also upgraded and
launched new products in its existing range of direct-cool
and frost-free fridges.
Apart from the new launches, the company has also lined
up communications to support the brand and its products.
The company has earmarked 5 per cent of its total revenue
Yahoo! pre-empts Google with 100mb offer
New Delhi: Yahoo's 100 megabytes of free e-mail
has come just in time. With just a few months to go before
Google's Gmail becomes a free service, Yahoo's offer will
prevent a mass shift.
Yahoo's announcement comes a month after search firm Google
said it would launch a free e-mail service called Gmail
that offers 1 gigabyte or 1,000 MB of storage, considerably
more space than free versions of Yahoo Mail and Microsoft's
It has also reversed the trend in the short run wherein
internet companies had started making people pay for additional
storage space in e-mails.
Currently, Yahoo is at an advantageous position, since
it has a huge subscriber base that is unlikely to shift
now with adequate storage space in their present Yahoo
second most attractive destination for global retailers
New Delhi: India has emerged as the second most
attractive investment destination for global retailers,
according to management consultant AT Kearney's '2004
Global Retail Development Index'. Earlier India was in
the fifth position.
An annual ranking of retail investment attractiveness
among 30 emerging markets, the index has Russia in first
place for the third year while China comes after India,
and other East European and South East Asian countries
dominate the top 10.
AT Kearney also advises global retailers to enter the
Indian market quickly.
The global consultants say, "India is at a stage
where China was about 15 years ago. The lack of consolidation
and modern retail concepts in India present great opportunities
for global retailers ready
to enter this year." The advice comes despite restrictive
foreign direct investment rules and regulations preventing
foreign ownership of retailers in India.
Compiled by Mohini Bhatnagar
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