Motor announces 'Rewards Month'
Motor is celebrating its achievement of having sold 55
lakh vehicles in India last fiscal. The company has planned
a nationwide 'Kinetic Rewards Month' for its scooter owners
under which the company will offer Kinetic owners exciting
benefits like discounts of up to 50 per cent on upgrades
for improving performance, fuel efficiency, engine re-hauls,
body panel changes and multi-focal reflector headlamps.
bringing their scooters to a Kinetic dealership during
the rewards month will be given a free wash, battery check-up
and a tune up for their scooter. The company also has
a special, easy maintenance contract priced at less than
Re1 per day to help the customer manage his lifecycle
vehicle servicing needs, in addition to a daily prize
for the "best maintained vehicle" that will
be handed out with special gifts.
will support McDonald's with regard to photographs.
McDonald's India is relaunching its 'Happy Meal' programme
with new marketing activities within McDonald's restaurants
across the country this month.
McDonald's India has recently entered into a tie-up with
Hewlett-Packard (HP), whereby on the purchase of a 'Happy
Meal', a mother will be able to get a picture taken with
her child, free of cost, to take home. The fun-filled
activity involves the mother dressing up her child in
a costume in one minute. If the child is a boy, the costume
is 'Galidor' and for girls, it is the 'Hello Kitty' costume.
The activity will be on at McDonald's restaurants between
April 16 and May 27.
offers and events at McDonald's
As part of the new Happy Meal programme, McDonald's India
will provide an option of substituting aerated beverage
(Coke) with a small McShake for an additional Rs8. The
company has recently begun offering an affordable menu
called the 'Happy Price Menu', whereby McDonald's products
such as the McAloo Tikki, Chicken McGrill, Pizza McPuff
and Softserve small (hot fudge and strawberry) will all
be priced at Rs 20 each, all inclusive of taxes.
To support its new marketing activities McDonald's India
is planning to launch new TVCs to show that any small
excuse is a good enough reason to come to McDonald's.
For this purpose, McDonald's India is planning to invest
around Rs 4 crore.
plans 20 theatres in 5 yrs
The Canada-based IMAX Corporation is planning to set up
20 theatres in the next five years in major cities across
While three theatres will come up in New Delhi, the rest
will be evenly spread across the metros of Mumbai, Bangalore,
Chennai and Kolkata.
Coke to offer more products in India
Coca-Cola India is planning to introduce more products
to its customers in India. Some of the products under
consideration are iced tea in collaboration with Nestle
and sports drink, PowerAid, which the company already
has in its portfolio. The company recently withdrew Shock,
its energy drink launched a while ago.
The company is also coming out with a new 'Thanda Matlab
Coca-Cola' ad featuring Aamir Khan.
Capgemini launches new global brand campaign
the management, technology and outsourcing consultancy
firm formerly known as Capgemini Ernst & Young, has
launched a new 60-million euro branding campaign beginning
April 15, 2004.
campaign reveals both a new positioning and a new identity
for the firm and will continue to run until the end of
to the firm, the world of consultancy has undergone a
fundamental change and clients have much greater expectations.
Hence the firm has decided to cater to altered expectations.
The campaign has been devised to communicate to customers
the inherent changes taking place within the firm, moving
towards an increasingly collaborative approach.
EURO RSCG Worldwide, with its lead agency EURO RSCG C&O,
was selected for the campaign development after an agency
pitch including many of the large international networks
Care launches personal FMCG products
LG Care has made its debut in the Indian FMCG market,
introducing consumer products across 8 categories including
toothpastes, shampoos, soaps, detergents, diapers, cleaners,
cosmetics and hairstyling products. There will be 200
product packs spread over the mentioned categories in
various sizes, packs and variants.
products will be available in the metro markets by next
month and in all cities and towns with a population of
over 1,00,000 within the next three months.
company has planned an aggressive marketing, advertising
and promotions campaign and is looking at an innovative
mix of advertising, direct marketing, events and promotions
to establish a close and long-term relationship with the
Indian consumer. The products will be sold under the tagline
launches the Lux contest
Hindustan Lever has launched the 'Lux Star Bano, Aish
Karo' contest, to run till July 15. According to the
company, the first prize includes a dinner date with star
and Lux model Aishwarya Rai.
enter the contest, one has to buy a special promotional
pack of the soap, which contains a scratch card. The top
50 winners and their spouses will be flown to Mumbai to
live a day like Aishwarya would. Other prizes include
gift vouchers worth Rs 50,000 from Shoppers' Stop, an
exclusive sari created by Aishwarya's personal designer,
Neeta Lulla, and a makeover by make-up artist Michelle
Gifts for other winners include 100 silk saris by Lulla,
1,000 Tung's beauty kits and 30 lakh Lux mini-bars.
Charak Pharma in marketing alliance
Ayurvedic company Charak Pharma has entered into a marketing
alliance with multinational pharma major Novartis India
for the promotion of three animal healthcare products
from the Charak stable.
The products are Hormotone, Livovet and Milchey. The company
has signed a royalty and mark-up agreement with Novartis
for a five-year period. In this time, Novartis would promote
these products and get the revenues from the sales and
profits of these products while Charak Pharma would get
a royalty payment, besides the mark-up amount.
Hormotone is a poultry-related product used for menstrual
modulation, while Livovet and Milchey are cattle-related
products used for the liver and in lactation, respectively.
Peter England to come out with suits and blazers
Peter England, a prominent shirt brand from Madura Garments,
has launched a new range of readymade suits and blazers
and hopes to garner a 35 per cent market share in this
segment within two years.
Garments has a major presence in the readymade suits and
blazer market through its brands, Louis Phillips and Van
Heusen. Peter England's new offerings will complement
its range of internationally styled garments.
to the company, Louis Phillips and Van Heusen command
a combined market share of over 20 per cent.
Madura Garments plans to mount a campaign to promote its
new products under the Peter England brand, which will
include TV commercials in key markets such as Delhi, Mumbai,
Kolkata and Karnataka.
Hyundai launches Elantra in the executive segment
Hyundai Motor India has announced the launch of its sedan,
Elantra. The car will compete with similar models from
the stables of Toyota (Corolla), General Motors (Chevrolet
Optra) and Skoda (Octavia).
The petrol-engine version of the car comes with a 1.8-litre
engine and is priced at Rs 8.69 lakh for the base model.
The 2-litre diesel, CRDi engine is priced at Rs 10.49
car will carry local content of about 40 per cent by the
end of the year. The Elantra is expected to grow 25 per
cent this year since (the rate at which the executive
segment is growing). The car is equipped with safety features
such as the brake assist system, electronic break force
distribution, traction control system and anti-lock braking
Compiled by Mohini Bhatnagar
also see : List
of reports on marketing review