secures rights to beam Euro 2004 football matches
ESPN Star Sports has acquired the broadcasting rights
of UEFA Euro 2004 for the Indian sub-continent. UEFA Euro
2004 will be held in Portugal from June 12 to July 4,
2004, with 16 European teams participating in the event.
16 teams who have qualified for UEFA Euro 2004, are
Group A: Portugal, Greece, Spain and Russia , Group
B: France, England, Switzerland and Croatia Group
C: Sweden, Bulgaria, Denmark and Italy Group D:
and Czech Republic, Latvia, Germany and Holland .
Euro 2004 will feature 31 thrilling matches including
24 first-round matches, four quarter-final matches and
two semi-final matches from June 12. The finals will be
played in Lisbon on July 4.
schemes from Air Sahara
Air Sahara has announced four discount schemes.
square drive scheme in which four economy class tickets
are being offered for Rs 24,000 will be valid for 90 days
from the date of issue while the sixer scheme in which
six tickets are offered at Rs 33,000 would be valid for
120 days. The third scheme is the super four scheme, which
offers four business class tickets for Rs 32,000 and is
valid for 90 days and, finally six tickets of the same
class for Rs 43,500 with a validity of 120 days from the
date of issue.
the schemes are valid till July 31, 2004, year and would
also be applicable to all cosmos frequent flier members
who will also get regular mile benefits.
Sahara officials say the new schemes have been introduced
in response to the customer feedback received for the
earlier marketing initiatives.
Shivalik, Cobra consider manufacturing pact
The Karan Billimoria group which owns Cobra Beer may enter
into a contract-manufacturing pact with the Mount Shivalik
Group, which has breweries in Rajasthan and Punjab.
Mount Shivalik would produce Cobra beer at its Rajasthan
plant and later would look at extending the arrangement
to the other plant in Punjab as well.
Shivalik's Rajasthan plant has a capacity of 2.5 lakh
hectolitres, translating into 2.5 million cases annually.
Perses Billimoria, regional director of Cobra Beer, told
this newspaper that the company was poised to announce
manufacturing tie-ups with a few independent brewers in
alliance with Mount Shivalik would enable Cobra to enter
the Delhi market easily and drop its retail prices substantially.
Currently, the imported Cobra beer sells at Rs 99 per
330 ml pack in Delhi.
riding high on Endeavour
Ford India is hoping to capture more than a 50 per cent
share of the sports car segment and a 25 per cent growth
in the next financial year on the back of its sports utility
company says it has already delivered more than 179 Endevaour
since December 2003. Priced at Rs 12.5 lakh, it is the
lowest priced among SUVs because it is manufactured locally
at the company's manufacturing facility at Maraimalani
Nagar near Chennai.
Endeavour has an authentic SUV styling, with its tough,
powerful and rugged appeal.
was launched in October 2003 in India, and has recently
won the 'BBC Wheels Award' for the best SUV in the above
Rs 10 lakh category.
Electronics to focus on rural hinterland for further growth
LG Electronics India is planning to make a thrust into
the semi-urban and rural markets with focus on district
level sales. The company will establish depots in each
district to promote LG products to help it penetrate the
India recorded a turnover of Rs 4,500 crore in 2003 and
is growing at a rate of 36 per cent with consumer electronics
contributing 46 per cent, home appliances 44 per cent
and IT 10 per cent.
its new launches, is a mid-segment mobile handset with
colour display branded "Friend'' due out within a
Honda launches Ambition
Hero Honda Motors has launched a new version of its model,
Ambition. aimed at shoring up sales of the motorcycle.
new version Ambition 135 has a new headlight, a trip meter,
new stripes and a new dial design in the instrument panel.
The bike is priced at Rs 44,977 (ex-showroom Delhi).
by an 11 BHP engine with an acceleration of 0-60 kmph
in six seconds and a top speed of 100 kmph, Ambition gives
a mileage of 55 per litre.
group enters childcare biz
R.P. Electronics, part of the Salora International group,
has announced its entry in to the fragmented and unorganised
Rs 500-crore childcare market.
company will enter the segment with feeding accessories,
for which it is reported to be in advanced stages of negotiations
with a US-based firm, whose identity is being kept tightly
under wraps. The company plans to import baby care products
under the Purple Turtle banner - a brand created for its
child care products foray.
Electronics is in the business of distributing FMCG products
including Nippo batteries, besides torches and shaving
Compiled by Mohini Bhatnagar
also see : List
of reports on marketing review