India to expand to more countries
Coca-Cola India will now cover three new countries - Nepal,
Bangladesh and Sri Lanka. The division now represents
six countries including India, Bhutan and the Maldives.
company said, "The new responsibility is in recognition
of the growth and success the India division has achieved
over the last few years. The arrangement will bring greater
synergy among these six countries in the areas of manufacturing
and marketing of our products."
the existing marketing, HR, finance, public affairs and
communications, and other central functions of the India
division, will extend their support to the three new countries.
company feels, "The cultures and business practices
of these countries are similar to those in India. The
realignment of territories will mutually benefit both
our division and the region in terms of the synergy that
will be generated and the best practices that all of us
will commonly benefit from."
Up 300 ml pack price slashed
Coca Cola India has again cut prices, this time of the
popular Thums Up 300 ml pack to Rs 6.
reinforce the strategy, a new action-packed Thums Up commercial,
starring Brand Ambassador Akshay Kumar will hit TV screens
on January 18 during the India Vs Australia cricket match
on ESPN - Star Sports.
by Leo Burnett, the 30-second Thums Up commercial, communicates
the new product pricing in an innovative fashion - "Bada
Thums Up, Khatam hi nahin hota."
Packard India claims 40 percent share
According to figures released by IDC Hewlett-Packard India
Pvt. Ltd is the leader in the Indian storage market in
the third quarter of 2003 (July-September) with a market
share of 40.6 per cent.
figures say H-P leads the market in storage area network,
overall tape business, tape automation and External RAID
company has increased its market share by 19 per cent
over the same period last year.
to the company, for the nine months ended September 2003,
H-P continued to maintain its leadership position with
a market share of 40.5 per cent.
Recipe to expand range
Mother's Recipe, the brand of pickles acquired by Desai
Brothers from American Dry Fruits, is planning to expand
its range. The company wants to get into range of ethnic
products comprising papads, cooking pastes, namkeens,
spices and ready-to-eat products from just being a pickles
company has roped in McKinsey to advise it on the strategy
to go forward in the business.
the ethnic food business in India estimated to be more
than Rs 4,500 crore growing at 15 per cent every year
the company feels this is the right business to be in.
It has already invested Rs 20 crore in the Mother's Recipe
brand, and is open to making more investments in areas
like manufacturing and distribution and may acquire more
ethnic brands in future.
Retail's creative account goes to Mudra and Percept
agencies Mudra and Percept have bagged the creative accounts
of the retailing stores of Pantaloon Retail India Ltd.
ad spends for 2004-05 have been pegged at Rs 35 crore
for its retail outfits. The media account of Pantaloon
continues to be with Millennium and there are no plans
at the moment to scout for a new media agency the company
retail ventures include Big Bazaar, Food Bazaar and Gold
Bazaar. A Footwear Bazaar is expected to be launched under
the same format. All these come under the `value retailing'
Retail is expected to close this year with Rs 650 crore
in sales as against Rs 450 crore last year.
to launch sports utility vehicle in India
Japanese passenger car company, Nissan Motors is entering
the Indian market with the launch of X-TRAIL its successful
sport utility vehicle (SUV).
company recently unveiled the X-TRAIL at the Auto Expo
held in New Delhi and the vehicle is expected to be available
in the four metros priced at about Rs 20 lakhs.
SUV is scheduled for a mid-2004 commercial launch and
will be available in two trim levels called Elegance and
Comfort. The variants will feature a 2.2 litre, four cylinder,
inline, turbo charged diesel engine and a six-speed manual
transmission. The diesel engine will be common rail direct
injection type and the vehicle will sport an intercooler
and a variable type turbo charger. The X-TRAIL can seat
five persons and will offer a four-wheel option. The vehicle
will be imported by the company in the completely built
ropes in photographers as brand endorsers
Going against the trend of roping in celebrity endorsers
Fuji Films has decided to rope in photographers who are
specialists in their respective fields.
photograpohers who have been chosen are experts in their
own field and are called the Fujifilm Super Six. The list
comprises Rajesh Bedi-Wild Life, Pradeep Mandhani-Cricket,
Prabuddha Das Gupta-Fashion, Avinash Pasricha-Indian Classical
Dance, Ashok Dilwali-Landscapes and Prakash Dubey-Birds.
company will hold photo exhibitions in cities such as
Mumbai and Delhi to build the Fuji brand and has already
held the first photo exhibition in Mumbai recently.
Procter & Gamble has launched its shampoo `Rejoice'
in the Chennai market priced at Rs 39 for a 100 ml bottle
and Rs 2 for a 7.5 ml sachet. It has been launched in
three variants - Rich, Complete and Silky Clean.
is the largest selling shampoo in Asia, and on an average
1,000 bottles are purchased per minute all over the world.
Rejoice has a global sales of $500 million annually.
product's patented `micro silicone' conditioning technology
gives it an advantage over other shampoos or home remedies
such as henna, amla, reetha and shikakai.
Motors unveils Indigo Marina, new version Indica, Indiva
Tata Motors has launched another variant of small car,
the Indica V2.
new V2 incorporates a number of external features, including
a new headlamp and tail-lamp cluster, and a few interior
changes. The car will be available at the old price.
Motors also unveiled the estate version of the Indigo
sedan at the Auto Expo here. The new estate or weekend
variant, to be called the Indigo Marina, is expected to
be priced below the Rs 6-lakh mark, ex-showroom.
Indigo Marina will be launched by mid-2004 and will be
powered by the same turbo charged engine that is currently
available in the Indigo. All the three cars, the Indica
V2, the Indigo and the Indigo Marina are all built on
the same platform.
these two, Tata Motors also unveiled the 7-seater multi-purpose
vehicle (MPV) concept, Tata Indiva at the expo here. This
vehicle has also been built on the same platform as the
Indica and Indigo and has been designed as a compact,
space efficient vehicle.
Motors also announced the rollout of its Indicab, an Indica
variant for tour operators and taxi-cab owners.
Indicab comes at a lower cost against the Indica V2 model
and is available mainly in white colour to give it a distinct
Compiled by Mohini Bhatnagar
also see : List
of reports on marketing review