southern markets, mainly in Tamil Nadu, sport a good number of
bakery chains and shops, large bread-manufacturers in the north
are switching over to compact, fuel-efficient and high-yielding
ovens, spiral kneaders and planetary mixers, says A K Baskar,
owner of the Coimbatore-based Arun Engineering Works. Other
industry players who are showcasing their equipments at Foodpro
2001, an exhibition organised by the Confederation of Indian
Industry (CII) here, also voiced similar views.
Arun Engineering, which supplies bakery equipment to leading
players like Milka Bread in Tamil Nadu, is floating a joint
venture with Rega International, Italy, to cash in on the growth
trend. The new company, Arun Rega International, which will
manufacture multi-fuel ovens, will have an equity base of Rs 1.5
crore with the Italian company contributing 51 per cent.
trend now is to switch over to LPG and oil-fired ovens from
electric ovens as the power costs make the latter uneconomical.
Our new company will be launching ovens that are fired from using
even agro-waste, says Baskar.
to conventional ovens, kneaders, the new-generation equipments
incorporated with foreign technology, are slightly more expensive
but they compensate with increased yield and efficiency. And many
small neighbourhood bakers are realising the economic advantage of
the new machines. Further, these machines are compact and do
not need big premises, thereby the bakers can save on real estate
costs, says Baskar.
about the industry trend, G S Sabapathee, chief consultant with
the Kumbakonam-based Shri Chamundi Baking Equipments, says: Bakery
chains go for sophisticated equipments - our target segment. The
response from the low-end individual bakery shops is mixed.
equipments, ovens log the largest sales in terms of units, as it
is a must for every bakery shop. Other machines like planetary
mixer, spiral kneaders and slicers are also doing well, thank you.
The southern market witnesses good sales in planetary mixers, as
people prefer sweets here. The credit for bringing the attitudinal
change towards modern equipments among bakers should go to C S
Aerotherm, a division of C S Medical, Bangalore. It is true
that C S Aerotherm broke the price barrier so that modern
technology is affordable to small Indian bakery units, says
It was C
S Aerotherm that first came out here with a foreign technology in
the bakery equipment segment. We launched our rotary-rack and
rotary-deck ovens and other equipments like proving chamber and
display cabinets, collaborating with FN Aerotherm, Denmark,
says its marketing manager Harish C Chouthoy. Capturing a good
share in the domestic oven market with supplies to big corporates
like McRenett, C S Aerotherm also ships out its machines to Dubai,
Sri Lanka, Abu Dhabi and Bangladesh.
the southern market is clocking good growth, overseas players
like Mackies Bakeware Systems, Australia, have started showing
interest. The Australian company manufactures bread and cake-moulds
carved out of aluminised steel, though they are three times
more expensive compared to domestic ones. Mackies Bakeware
regional sales manager Will Rigg justifies: One has to look
at the long-term benefits. Our moulds will last for eight
years whereas Indian moulds lasts hardly a year. Indian equipment
manufacturers agree with him. Here bakery units use moulds
made of tinplates that have limited life, says Chouthoy.