Lowe steals the show with Grand Effie at Advertising Club, Mumbai
13 Oct 2007
Mumbai: At the Effie Awards 2007 organised by the Advertising Club of Mumbai, Ogilvy & Mather was adjudged the Effie agency of the year, with the Grand Effie going to Lowe.
JWT won the Maricon Uncommon Sense award for its Sunsilgangofgirls.com campaign. Lowe was the people''s choice awardee for the best case for USAID''s "Yehi Hai Sahi - Condom Bindaas Bol".
McCann Erickson secured the Yahoo! Big Chair, and PSP-ONE took home top honours with the Effie client of the year award.
Lowe won the bronze for ICICI Prudential''s retirement solutions campaign in the services category, with O&M bagging a bronze for their WorldSpace campaign.
The
final tally was as follows:
First Place - O&M
Adjudged Agency of
the Year, scoring two golds, three silvers and two bronzes, adding up an impressive
tally of 70 points. (Each gold, silver and bronze metal carries 15, 10 and 5 points
respectively).
Gold:
1.
MotoFlip ''People Will Talk'' (in the category Consumer Durables)
2. Hutch
Rangashankara Festival (in the Integrated Campaign category).
Sliver:
1. Motorola (''From No4 to No2''),
2. Cadbury Dairy Milk (''Miss Palampur'')
3. Asian Paints Apex Ultima (''Aan Do'').
Bronze:
1.
Worldspace Satellite Radio
2. Mentos Helpline.
Second
Place - Lowe
Last year''s Agency of the Year, which slipped a notch this year
to number 2, tallying 65 points. Grand Effie awardee for its ''Condom - Bindaas
Bol'' campaign.
Gold:
1. ''Condom - Bindaas Bol'' campaign for client PSP One, Abt Associates
Silver:
1. Maruti Suzuki Alto
Bronze:
1. Wheel
2. ICICI Prudential Life Insurance
3. Dabur.
Third
Place - McCann Erickson
Scoring a total of 25 points.
Gold:
1. Happydent White ''Palace''
Bronze:
1.
Saffola Gold ''World Heart Day''
2. Big Babol ''Bade Kaam Ki Cheez''.
Fourth
Place - Bates David Enterprise
Gold:
1. Marico (''Uncommon Sense'')
in the category Corporate Advertising.
Fifth
Place - Contract, FCB Ulka and JWT, with a 10-point silver each.
1. Contract
- HSBC MyHome
2. FCB Ulka - Hero Honda Pleasure
3. JWT -
Sunsilkgangofgirls.com.
