the Effie Awards 2007 organised by the Advertising Club of Mumbai, Ogilvy &
Mather was adjudged the Effie agency of the year, with the Grand Effie going to
the Maricon Uncommon Sense award for its Sunsilgangofgirls.com campaign. Lowe
was the people''s choice awardee for the best case for USAID''s "Yehi Hai Sahi
- Condom Bindaas Bol".
Erickson secured the Yahoo! Big Chair, and PSP-ONE took home top honours with
the Effie client of the year award.
won the bronze for ICICI Prudential''s retirement solutions campaign in the services
category, with O&M bagging a bronze for their WorldSpace campaign.
final tally was as follows:
First Place - O&M
Adjudged Agency of
the Year, scoring two golds, three silvers and two bronzes, adding up an impressive
tally of 70 points. (Each gold, silver and bronze metal carries 15, 10 and 5 points
MotoFlip ''People Will Talk'' (in the category Consumer Durables)
Rangashankara Festival (in the Integrated Campaign category).
1. Motorola (''From No4 to No2''),
2. Cadbury Dairy Milk (''Miss Palampur'')
3. Asian Paints Apex Ultima (''Aan Do'').
Worldspace Satellite Radio
2. Mentos Helpline.
Place - Lowe
Last year''s Agency of the Year, which slipped a notch this year
to number 2, tallying 65 points. Grand Effie awardee for its ''Condom - Bindaas
1. ''Condom - Bindaas Bol'' campaign for client PSP One, Abt Associates
1. Maruti Suzuki Alto
2. ICICI Prudential Life Insurance
Place - McCann Erickson
Scoring a total of 25 points.
1. Happydent White ''Palace''
Saffola Gold ''World Heart Day''
2. Big Babol ''Bade Kaam Ki Cheez''.
Place - Bates David Enterprise
1. Marico (''Uncommon Sense'')
in the category Corporate Advertising.
Place - Contract, FCB Ulka and JWT, with a 10-point silver each.
- HSBC MyHome
2. FCB Ulka - Hero Honda Pleasure
3. JWT -
Ambience and Leo Burnett scored five points each with a bronze each.
had its fifteen seconds of fame for the Tide (''Bollywood Blockbuster'').
got a bronze for Nihar Naturals Jasmine Hair Oil (''Aami Nandini'').
also see : Other
reports on Advertising/Branding