labels: tourism, marketing - general, advertising/branding
Incredible India pavilion at China International Travel Mart attracts visitorsnews
03 November 2007

The ministry of tourism''s Incredible India pavilion has turned out to be a big draw at the China International Travel Mart 2007 being held from 1 November to 4 November in China''s Kunming city.

With 2007 being celebrated as the "India-China year of friendship through tourism", India had been invited to the China International Travel Mart November 2007 as the "guest of honour country".

The ministry of tourism has hosted a 225sq metre pavilion called ''Incredible India'' to showcase the varied tourism destinations in the country, with the main entrance to it being a replica of Sanchi Stupa Gate.

The Indian delegation at the mart is being led by additional director general (tourism) Sanjay Kothari. Seventeen tour operators from India are participating as co-exhibitors in the pavilion to promote packages to India.

Other activities in the pavilion include cultural performances by a group of Chhau dancers from Orissa. The other attractions are mehndiwalis and churiwalis, which have been attracting a large number of visitors.

An India Evening was also organised at the mart to show case India''s progress and vibrancy to travel stakeholders and media representatives from China, with a presentation on Indian tourism and its growth.

During the four day event, outdoor advertising at different locations and on the buses running in Kuming City is also being done.

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Incredible India pavilion at China International Travel Mart attracts visitors