Donear Industries Ltd, which had earlier announced plans to open its retail
outlets in October, will now do so in December.
is a Rs180-crore company with a market capitalisation of Rs1,000 crore. It has
a network of 44 agents, 290 wholesalers and 12,000 retailers across 29 Indian
about the delay in its retail plans was made by Rajendra Agarwal, managing director,
at the launch of the company''s new Black and Blues collection of fabrics, adding,
"Our plans have not been scrapped. It''s just that we want to announce one
thing at a time."
on Yuvraj Singh as brand ambassador. The company recently signed on cricketer
Yuvraj Singh as its brand ambassador, who launched the collection. The company
says that the collection will have "Fabric Integrated Technology", which
will prevent the colour black from fading. The company says it plans to "own
the colour positioning of black and blue" with this collection.
to Agarwal, the company''s retail outlets will admeasure 600 to 1,000 sq ft, and
will follow the franchisee mode. The main target segment for these outlets will
be the age group of 16-35.
company is reportedly planning to put in Rs100 crore into its retail venture.
at the launch of the black and blues collection, Yuvraj Singh said , "Black
and blue are the colours worn at all occasions and preferred by men of all ages.
It looks good on me, it looks good on everyone."