UK users dump morning tea, coffee for smartphones
05 Sep 2014
Smartphone users in the UK seem to prefer their devices over their morning cup of tea or coffee as they reach out for their devices within five minutes of waking up, IANS reported.
A Deloitte survey reveals that within 15 minutes of getting out of bed, nearly 67 per cent of 18-24 year younger adults are busy on YouTube or the latest game.
The survey was conducted on 4,000 people according to Deloitte.
According to David Taylor, a director at Deloitte, mobile phones had clearly become an addiction for many and had led to some looking to unplug their devices and undergo a digital detox.
At "digital detox" camps a smartphone-addicted persons give up their devices to experience "life off the grid".
The findings revealed, one in six users looked at the device over 50 times a day.
The most intensive users were young adults checking their device on average 53 times a day - some even as much as 100 times a day.
The study further revealed that most smartphone owners first checked their text messages, but 25 per cent of users checked their email first and 14 per cent logged on to social networks.
Further data suggested that one in six smartphone owners used their devices over 50 times daily - with 24-year-olds being the most addicted, clocking in an average of 53 checks daily.
The Deloitte da shows 13 per cent of individuals used their smartphones 100 times on a daily basis.
At the other end of the spectrum, 65-75 year-olds, on average, used their devices a meagre 13 times daily.
According to Jodi Birkett, TMT partner at Deloitte, mobile phones had clearly become something of an addiction for many and had led to some people looking to unplug their devices and undergo a digital detox.
According to Paul Lee, head of technology, media and telecommunications research at Deloitte, the smartphone had rapidly become the device that many of us could not live without.
He added, the demand for uninterrupted internet connectivity would increase as what one did with one's phones became ever more important. He said, mobile operators needed to ensure their networks could support these critical devices.
