ZTE to launch devices in Indian market by October

17 May 2013

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ZTE Telecom India, the wholly-owned subsidiary of China's ZTE Corp, plans to introduce its range of smartphones and tablet computers in the Indian market from October.

The company will enter the Indian smartphone market with a portfolio of five models ranging from Rs 5,799 to Rs 14,999, which will be followed with the introduction of tablet PCs.

''Globally, ZTE is the fourth largest handset manufacturer and we are certain to strengthen our position in India, which is a key growth propeller for us, contributing to 10 per cent of our overall revenues, ZTE India Chief Executive Officer Xu Dejun said.

''We expect to emerge as a key player in the Indian smartphone arena,'' he added.

In order to set up a pan-India presence, ZTE has inked a strategic partnership with Pune-based Calyx Telecommunications, a part of the Calyx Group. The group is into real estate, media and entertainment and is planning forays into power and hospitality sectors.

''We are broadening our distribution network with ZTE's smartphone and tablet portfolio initially focusing on five states - Maharashtra, Goa, Gujarat, Madhya Pradesh and Chhattisgarh. We are targeting 60 cities and towns through over 7,000 touch points,'' said Calyx Telecommunications' Executive Director Gaurav Somani.

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