MTS offers unlimited access to social networking sites

Sistema Shyam TeleServices Limited (SSTL), which operates its telecom services under the MTS brand, has introduced an 'Unlimited Social Media' plan for its MBlaze customers.

Under this initiative MTS will offer unlimited access to social networking sites such as Facebook, Twitter and LinkedIn on large screen format. The offer is available to both new and existing customers, bundled with data usage of up to 6 GB per month for usage other than three free websites.

''Our customers will find the new offering exciting and will truly enjoy an uninterrupted experience of access to Facebook, Twitter and LinkedIn on the move,'' said Leonid Musatov, chief marketing and sales officer, MTS India.

Targeting the youth, MTS 'Unlimited Social Media Product' will be supported by a 360 degree integrated communication –'Always on'. The campaign features Anupam Mukerji, fake IPL player and Shraddha Sharma, cyber rockstar.

Through this latest proposition MTS MBlaze gives a breakthrough to data customers who want to create their distinct identity by using social media as a platform, Musatov said.

SSTL is a venture, involving equity participation by Sistema of Russia, the Government of the Russian Federation and the Shyam Group of India. Sistema is the majority shareholder in the joint venture company. It has over 16 million wireless subscribers in over 400 towns across the country.

The Indian mobile operators are constantly upgrading their plans and introducing attractive schemes to vie for the market pie.

In April, India's GSM operators have added 6.50 million subscribers, taking the total number of GSM users in the country to 670.57 million (See: India GSM operators add 6.5 million users in April).