labels: sports, advertising/branding
Greg Norman Collection signs licensing agreement with Better Than Before (BTB)news
08 October 2007
New Delhi: Greg Norman Collection, a subsidiary of MacGregor Golf Company, which is a leading worldwide golf lifestyle apparel and accessories brand, has announced its entry into the Indian retail market through a licensing & distribution agreement with Gurgaon-based franchisee, Better Than Before (BTB) India.

The brand recently opened an exclusive store in New Delhi''s neighbourhood, Gurgaon.

Greg Norman Collection is a leader in golf-inspired apparel and accessories that targets active, sophisticated men and women. The brand retails in over 21 countries around the world.

According to a press release, BTB plans to set up 10 exclusive outlets for the Greg Norman Collection by July 2008, and grow the number to 50 over the next five years.

According to Rahul Singh, CEO, Better Than Before (BTB), which is the sole licensee of Greg Norman Collection in India, the sportswear market is growing at the rate of 20-25 per cent, with India as a key market for a sports lifestyle brand like Greg Norman Collection.

He said the brand caters to brand and fashion conscious men and women, with active lifestyles. With the growing popularity of Golf in India, along with the image associated with it, he is optimistic about the growth of the brand in the country.

BTB is also mulling over introducing MacGregor golf equipment in Indian market in the next phase through golf course pro-shops and sport specialty stores.

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Greg Norman Collection signs licensing agreement with Better Than Before (BTB)