Fashion and accessories retail chain Globus has appointed actress-model Kareena
Kapoor its new brand ambassador.
company plans to leverage the actress''s wide appeal with its target market to
establish Globus in the smaller retail private label business, as is characterised
by its recent change in strategy.
plans to launch her own line of clothing in September. Globus, which has 19 stores
across India, plans to expand to 150 stores in 70 cities over the next five years,
by launching smaller stores under its private label.