Punjab Heritage & Tourism Promotion Board appoints Percept for brand development

Punjab Heritage & Tourism Promotion Board (PHTPB) has appointment AMO Communications, a Percept Hakuhodo Company, as its brand development agency. AMO Communications will consult and provide assistance to PHTPB to develop a marketing strategy and create a brand image for Destination Punjab.

In a multi agency pitch that featured key personnel & experts from across the tourism department, at the centre and the state level, AMO communications won the pitch based on their strategy, concepts and design.

This is for the first time that PHTPB has embarked on a strategy to promote Punjab as a tourist destination. PHTPB has appointed WTO to present a feasibility report and marketing strategy for marketing Punjab as a tourist destination and as part of the plan, identity creation and branding would be the first steps that the state would be taking in this regard.

Said Elvis Dias, managing director, AMO Communications, ''How many times do you get to create a new identity for a brand, right from scratch? Winning PHTPB not only gives us a creative high but will also garner us a huge dominance and expertise in the tourism marketing domain.

"For nearly a decade we have handled Goa Tourism and have successfully positioned it as a '365 days holiday destination'. After Goa, Punjab would be the second state that we will be promoting as a tourist destination and in the very first round itself, Punjab was awarded ''Most Innovative Product '' at the TTF in Hyderabad''

Besides the above clients, AMO also handles brands from across other categories like consumer durables, FMCG, IT, Retail, Lifestyle & Corporate accounts. Brands like Indian Oil Corp., NEXT, TCL, AMW, BILT & CSIR form a part of the stable.