Haier launches 25 new models across product categories in the Indian market

China's largest home appliances and consumer electronics products maker Haier today announced its plans for 2010 to consolidate its position as the global leader in refrigeration and laundry appliances brand.

After announcing an overall growth target of 200 per cent in 2010 over 2009, the Qingdao-based company registered a growth of 216 per cent in the first quarter of 2010 ended 31 March compared to the same period last year.

To achieve its ambitious growth plans, Haier today launched 25 new models in India, which includes the new range of ultra-slim Full HD LED backlit TV's with 1.2 inch thickness, the slimmest in the category available in the market and a wide range of LCDs equipped with unique Motion Gaming Technology and recording as well as playing any program feature through the USB.

These LCD TVs are available from 16 inches to 42 inches and Haier says that it is the only brand to have launched 22 inch LED and will very soon be introducing 24 and 32 inch models.

The company, which had turnover of $18.2 billion in 2008, also launched new range of Bottom Mounted Refrigerators (BMRs) called the BMR Plus, new models in Empress Series refrigerators, deep freezers, 5 star split ACs, range of front and top load washing machines.

Eric Braganza, president, Haier Appliances India said, ''We at Haier are proud of our strong customer connect, which inspires us to break new barriers in consumer relevant innovation. As we are now ready to enhance our range of products across product groups we are proud of the fact that Haier has one of the largest range of products across most of the categories.''