R Madhavan brand ambassador for Spark Mobiles

Spark Mobiles, a part of United Arab Emirates-based Spark Group of Companies, has announced its entry into the Indian market. The company has signed on Tamil and Bollywood actor R Madhavan as the brand ambassador for its range of mobile handsets.

Elaine Ester Roach, chairperson, Spark Group of Companies mentioned that the pitch for a creative and media agency is on. The campaign will kick off in December. The handsets will be launched before the end of 2009.

Currently, the promotional activities are being handled by the company's in-house creative department in Dubai.
Roach said in a press statement, "We have a strong base and a respectable market share in the UAE and are now eyeing India as an important potential for our growth strategy. We have a demonstrable past of challenging established brands and are confident our handsets would be a hit amongst Indian audiences."

"The single most important factor that convinced me to endorse this product was the amount of research and development that has gone into the making of the phones," says Madhavan.

The company plans to launch five phones by the year-end and add 15 more handsets in another year's time. While the pricing of the phones is being finalised, the basic handset is priced at Rs 2,200.

The handsets will initially be manufactured in the UAE. The company will set up assembly units in India soon.