Beehive bags Chambor account

Beehive Communications has bagged the beauty range business of Chambor.  Baccarose distributes Chambor in India.

Baccarose is synonymous with international fragrance, skincare and cosmetic brands. Currently, with over 40 brands, Baccarose has to its credit the very first fragrance counters  in India. Today, Baccarose has established itself as a 'Pioneer in Luxury Brand Distribution' in the Indian Beauty business.

This year Chambor will bring about a whole new dimension in the  marketing initiatives for the brand, for which it has  appointed Beehive.

The agency plans to bring in fresh thinking and innovative solutions addressing the needs of Chambor's existing loyal consumers as well as the new conversions that the brand aims to bring about this year. The brand has an exciting line-up of new products to be launched in this calendar year, hence there was a need for an agency with real eyeball grabbing ideas.