Bacaredi introduces Vodka brand Eristoff

Mumbai: Bacardi India today said it is introducing premium vodka  brand Eristoff, aimed at young vodka drinkers.

''The brand has done exceptionally well and in fact, presently it is the largest selling premium vodka in France, Austria, Belgium, Portugal and Chile," said Arvind Krishnan, controller marketing, Bacardi India, through a company press release.

Bacardi says it has aggressive plans to penetrate the Indian market; it aims at capturing market share in the metros and tier 2 cities through activation campaigns, brand building activities and generating awareness about the brand.

Made from 100 per cent pure grain, Eristoff is triple distilled and true to the tradition established in 18th century Russia, it is charcoal filtered for absolute purity. Eristoff is amongst the top 10 international vodka brands globally, and is also the fastest growing vodka brand within its segment.

The Eristoff bottle and packaging is in line with the heritage attached to the brand - a bell-shaped bottle with the imperial crown embossed in regal blue denoting the royal lineage. A howling wolf at a crescent moon reinforces the mystic and allure surrounding the brand.

Matching and maintaining the performance of the brand globally, Eristoff endeavors to replicate the same experience for vodka drinkers in India through various brand expressions. Eristoff Wolf Nights is one such platform for loyalists to interact, understand and experience the brand through sampling of cocktails like Cossack Prince Eristoff, Dark Prince, The Howling Eristoff, Limskaya TM and Soda, among others.