The Confederation of Indian Industry (CII) Southern
Region will conduct KideX 2006, a 3-day educative, interactive
and demonstrative exhibition exclusively for children.
The event will be between 22-24 December 2006 at Chennai
Trade Centre, Nandambakkam, Chennai.
2006 will be packed with fun and entertainment, contests,
educative programmes, quiz and games and other activities,
which kids love and parents trust. It will showcase
a wide range of products, technologies and services
available for the "world of kids".
will also provide industry an opportunity to understand
kids better and to provide their customers an "on-ground"
brand experience. The industry can use this business
platform to network and create B2B linkages.
only focused event for kids, KideX 2006, is expected
to attract over 70,000 kids and parents. The event is
also featuring a B2B conference titled "Child is
the Father of Man" which will deliberate on the
ways to develop ethical standards of marketing to kids
and to develop market for kids.
100 companies representing nutrition, food, kids apparel,
accessories, toys, games, gizmos, electronics, IT, telecom,
sports and others are taking part in the event.
According to chairman, KideX, who is deputy chairman,
CII, Southern Region P K Mohapatra, 2006, and president
and CEO, RPG Enterprises, the event will enable the
future generation of the country to be competitive and
kids market today is worth more than Rs20,000 crore
distributed over different sectors. The industries are
expected to grow at 25 per cent per annum.
is the largest kids market in the world. India 's branded
kids wear market is worth $600 million and is estimated
to touch $850 million by 2010. Quoting the Toys Association
of India, Mohapatra said that over 90 per cent of the
Rs2,500 crore toy market was unorganised creating a
huge potential for the organised players to expand.
said that over 65 per cent of Rs990 crore on toothpaste
market is estimate for kids. Since as many as 84 per
cent parents take their kids along when they go for
shopping, kid's opinions and choices determine the purchase
of high end products as well.
pointed out that women's magazines featured 29 per cent
of baby care advertisements. He said that the "tween"
segment, representing the age group of 8 - 12, has emerged
as a valuable market in India. It accounts for the Rs50-crore
games market, Rs60-crore CDS / DVDS, Rs80-crore books
market, Rs4,600 crore worth gizmos, Rs2,500-crore food
business, Rs7,000-crore apparels, Rs150-crore media
and entertainment and Rs940-crore FMCG market.