Carlsberg launches premium beer in India

New Delhi: Danish brewer Carlsberg has opened its all-malt premium beer in India, seeking to corner a piece of the premium segment of the market.

Carlsberg operates in India through South Asia Breweries Pvt Ltd, which manages the company''s businesses in the Asian region comprising India, Sri Lanka and Thailand.

According to Joakim Sande, marketing director, South Asia Breweries, Carlsberg is looking to launch the beer in all metros in India by the end of 2007, and is seeking to make it available nationally within the next two to three years.

South Asia Breweries is also in the process of setting up two new breweries in Rajasthan and Maharashtra. The company has also acquired Himneel Brewery in Himachal Pradesh.