Portland-based Columbia Sportswear Company's exclusive Indian distributor, Chogori India Retail said it has introduced Omni-Freeze ZERO, a range of sports apparel that features sweat-activated cooling technology.
The Omni-Freeze ZERO technology has been created for outdoor lovers and those who work up a sweat while working or playing and is available in India at prices starting Rs1, 299.
"Omni-Freeze ZERO technology is made of thousands of tiny blue rings embedded in the fabric that react with sweat to lower the temperature of the fabric and create an instant and prolonged cooling sensation," a Columbia Sportswear statement said.
The Omni-Freeze collection includes a range of baselayer, shorts, t-shirts, polo tees and accessories for men and a variety of t-shirts, skorts, baselayers, tank tops and accessories for women.
According to Chogori India Retail owner Hemant Sachdev said, ''Omni-Freeze ZERO is designed to keep the wearer comfortable in the summer with the industry's leading cooling technology. The unique rings in the fabric use your own sweat to keep you comfortable throughout the day so you can enjoy the outdoors uninterrupted in the heat.''
The collection is available in Columbia Sportswear stores in Delhi, Mumbai, Bangalore, Kolkata, Pune, Chandigarh, Dehradun and Kochi.