Global real estate giant IREO appoints Crayons
03 September 2009
Global real estate giant IREO has appointed Crayons Advertising as its media AOR following a multi-agency media pitch.
The company is expected to spend up to Rs 50 crore in the next two months. The teaser campaign kicks off today in OOH and print.
The TV campaign will break a little later. The OOH hoardings will be put up in Delhi, the NCR and Punjab, while the print campaign will break in newspapers and business magazines.
This is the first time that IREO has appointed a creative and media agency. The creative duties are being handled by McCann Erickson.
IREO will pump $500 million in various infrastructure projects in India. The group has already invested $1.5 billion in India and is one of the largest investors in the country's real estate sector.
IREO has a portfolio of 13 projects located in prime locations around the country, and plans to pump in $500 million in various infrastructure projects over a period of seven years.