Spinz Black Magic deo launched

FMCG Major CavinKare has announced the launch of Spinz Black Magic, a new variant under the popular selling deodorant brand 'Spinz'.

Brand Ambassador Genelia D'Souza unveiled the product Spinz Black Magic deodorant against the backdrop of the Spinz Livewire Counter at Phoenix Mills in Mumbai. 

Spinz in its endeavour to becoming a youth lifestyle brand has come closer to them through the Spinz Livewire, which uses new age international technology which is first of its kind in India. Spinz Livewire features six life sized screens and a state of the art camera, which grabs a burst of six actions in quick succession.

Participants are encouraged to express how edgy Spinz Deodorants make them feel by dancing, jumping, or simply posing while the installation captures their grooviest move.  Spinz Livewire has been running in Mumbai over the last month across popular malls.

Lucky young winners who gave the best edgiest pose got to meet the brand ambassador Genelia D Souza and pose with her in front of the media and public!

Speaking at the launch, Genelia said, ''Today youth are obsessed with grooming and it is not just about looking good but also about smelling great. Their active lifestyle makes them desire for stronger fragrances that last longer. Spinz understands the pulse of the youth and constantly innovates, be it through new product ideas, packaging, investing in new age media like Spinz Livewire or other cool youth centric formats.''