Nail expert brand Sally Hansen launched in India

Mumbai: Sally Hansen, a 'nail expert' brand has been launched in India. now

Sally Hansen provides nail treatment products, and is a global player in nail care technology offering the most comprehensive portfolio of nail care products.

Addressing a press conference. Michael J Bluth, managing director asia pacific and the middle east for Del Laboratories Inc said, ''Del Laboratories is a New York-based manufacturer, marketer and distributor of cosmetics and proprietary over-the-counter pharmaceuticals.

It's primary cosmetics line includes nail care and colour products, colour cosmetics, beauty implements, bleaches and depilatories, personal care products and other related cosmetic items.''

The company's global portfolio presently includes 50 nail care products, strengtheners and hardeners, nail growth boosters, cuticle care, base & top coats and anti-fungal products, he informed. All these products are marketed in over 70 countries worldwide, under brands like Sally Hansen, Cornsilk, Lacross and New York Colour etc.

Sally Hansen products brought in India by a Delhi-based distribution company Brushman India Ltd., with tie ups in the offing with retailers like Reliance Retail, Dabur, Pantaloon Retail for shop-in-shop nail bars at these stores, according to Ruchi Kumar, vice president for sales and marketing.

Globally retail giants Wal-Mart, K-Mart, CVS, Rite Aid, Duane Reade, HTB, Target, Boots, SuperDrug, Tesco, Sainsbury's, Watsons and Guardian retail Sally Hansen products.

Brushman, a BSE listed Rs115-crore distribution company, has previously launched products such as Denman hair brush, Keune hair colours in India.