Copy-tight LIC damns ''copycats''
By Venkatachari Jagannathan | 08 Sep 2003
Chennai: Journalists beware. Never reproduce anything from Life Insurance Corporation of India's (LIC) press releases that are available on its website (www.licindia.com). For, they are copyrighted ones and should not be used.
Cutting and pasting a press release in a word document for reference while writing an article is a sensible practice for reporters. But try doing that on the press releases uploaded on LIC's website, and you will be warned that it is a copyrighted information.
That
certainly speaks of the Rs 80,938-crore income LIC's PR
initiatives and its strategy to leverage its dull website
in spreading its message to the world. This only proves
that public sector companies' PR is more oriented towards
publicity (big media advertisements) and hospitality rather
than building a positive corporate image.