State Bank of India launches Twitter handle

After the launch of accounts on Facebook and Youtube, State Bank of India (SBI) yesterday added another social media initiative with the launch of a twitter handle, PTI reported.

This comes after mid-sized private lender  Kotak Mahindra Bank last month launched twitter-linked current accounts, the report said.

The public sector lender's handle is 'TheOfficialSBI'.

"Targeting huge customer base as well as potential customers, there will be round-the-clock tweets on the banks' products and services, as also continuous education of the customers," SBI said in a statement.

With the Twitter handle the lender hopes to connect better with the tech-savvy young generation.