HDFC Bank reaches out to rural masses with mega loan mahotsav

HDFC Bank held a two-day mega loan mela, ''Gramin Karz Mahotsav'', at Pimpalgaon, near Nashik in Maharashtra.

The bank offerings included home loans, auto loans, 2-wheeler loans, commercial vehicle loans, tractor loans, and agricultural loans besides personal and gold loan. The Kissan gold card was also on offer.

"It is our earnest endeavour to make a difference to the lives of people residing there by reaching out to them like this,'' said Pralay Mondal, country head, retail assets and credit cards, HDFC Bank.

Around 60 vehicles and a slew of products were on display at the Mela.

The vehicle keys, cheques and cards were handed over to customers by HDFC Bank managing director, Aditya Puri and Pralay Mondal, country head, retails assets and credit card, HDFC Bank.

Ashok Khanna, senior executive vice president and business head, auto loans, HDFC Bank said, "Rural India has witnessed remarkable transformation over the past two decades. Thanks to a host of factors that have put unprecedented wealth into the hands of farmers, better realization for their produce being the primary one, it has helped convert rural India into a huge consumer market.

''The next decade is critical. It will bring in significant new challenges as newer ventures and markets open up better business prospects for the bank, fuelled by new market demands. We want to ensure that we are an active part of this growth and would not want to miss the bus for anything in the world.''

The bank plans to hold 150 such ''Gramin Loan Mahotsavs'' across the country including the Gujarat, Maharashtra, Rajasthan, Andhra Pradesh, Karnataka, Tamil Nadu, Orissa, West Bengal and Punjab states.