DPIIT organises workshop with Flipkart and Indian toy industry

Department for Promotion of Industry and Internal Trade (DPIIT) on Wednesday orgainised a workshop with e-commerce major Flipkart and representatives of India toy industry aimed at helping the toy industry to leverage emerging opportunities from e-commerce marketplace.

An interaction with e-commerce personnel will help toy makers understand the nuances of online marketing and expand the marketing channels for the growing Indian toy sector.

The workshop organised in the national capital is expected to play a pivotal role in furthering the growth of the toy sector by scaling domestic consumption and upskilling/reskilling workforce. 

Addressing participants of the workshop, DPIIT secretary Rajesh Kumar Singh said the government is committed to create a stronger ecosystem for the toy industry and has identified the sector with a long-term vision to create a global market for ‘Made in India’ toys. 

He said the government’s efforts have already found success which has been reflected in enhanced exports, increasing robustness of the manufacturing ecosystem and reduced imports.

According to DPIIT joint secretary Sanjiv, Indian toy industry has expanded its market to more than 100 countries, including the US, UK, Germany, Netherlands, Denmark and even China. 

The industry, he said, must now take the next step of reaching global consumers through effective use of online marketplace.