'Clean India' is PM Modi's most popular move in cities: survey

Prime Minister Narendra Modi's 'Swachh Bharat' (clean India) campaign is his most popular initiative in the large cities, a survey has found.

The survey was commissioned by The Times of India and conducted by IPSOS in Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Pune and Ahmedabad. It found that of all the Modi government initiatives in its first seven months in office, the Swachh Bharat campaign is most appreciated - at least by the middle class.

Asked which initiative they liked most, 56 per cent respondents picked the cleanliness drive, 18 per cent chose Modi's impressive foreign policy initiatives, and 15 per cent chose Jan Dhan Yojana, the financial inclusion scheme.

The survey polled over 1,200 men and women aged 18 and above. The purposive sample was divided equally between men and women and between the cities.

The age groups 18-29, 30-45 and 45-plus were equally represented in the sample as were the socio-economic groups SEC A1, A2, B1 and B2. The fieldwork, in the form of face-to-face interviews, was done on 27 and 28 December.