Zee News ropes in MWG TAG Ideation as creative partner

15 Sep 2010

1

McCann Worldgroup TAG Ideation has won the creative duties of Zee News, the Hindi news channel from Zee Network, following a multi-agency pitch.

DraftFCB Ulka was the incumbent agency for the account, which is pegged to be around Rs10-12 crore.

TAG Ideation had won the creative duties for ESPN Champions League T20 recently. It also handles clients including DishTV, Ministry of Tourism and Videocon amongst others.

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