TAG, McCann Worldgroup's (MWG) second agency has bagged the creative mandate for Zee Group's DTH venture, Dish TV.
Lowe Lintas, the incumbent agency for Dish, had been associated with the brand since its inception.
The account will now be looked after the Delhi branch of TAG, while the media duties for the brand lie with Madison. .
Other agencies that pitched for the account were Contract, Capital, Dentsu and Lowe Lintas.
TAG recently won Videocon's consumer durables and electronic appliances account, as well as its mobile services business.
Presently, the DTH market has five players, while a sixth one, from the Videocon stable, will be launched soon.