labels: Brand Dossier, Marketing
SMS Vodafone to pose with McLaren Mercedes F1 car news
05 August 2008

Mumbai: Vodafone Essar, today showcased the replica of the Vodafone McLaren Mercedes Formula 1 car at Hakone Racing Circuit, Powai.The car is an exact replica of that driven by ace driver Lewis Hamilton.

The race car can be spotted over the next few days at various other places in Mumbai such as, High Street Phoenix (Lower Parel), Oberoi Mall (Goregaon) Nirmal Lifestyle (Mulund) and other prominent landmarks in the city.

McLaren Mercedes F1 carVodafone customers in the city now have a chance to get their picture clicked with the Vodafone McLaren Mercedes F1 car. Vodafone customers can SMS VMM to 111 toll free and get details on how & where they can get a chance for a picture with the dream machine.

Vodafone is the title partner and official mobile partner of the Vodafone McLaren Mercedes team. McLaren is one of the most successful teams in Formula One, having won over 150 races, 11 Drivers' Championships and 8 Constructors' Championships.

Vodafone Essar is a subsidiary of Vodafone Group Plc, which commenced operations in 1994 in India when its predecessor Hutchison Telecom acquired the cellular licence for Mumbai. Vodafone Essar now has operations in 16 circles covering 86 per cent of India's mobile customer base, with over 45.78 million customers.

Over the years, Vodafone Essar, under the Hutch brand, has been named the 'Most Respected Telecom Company', the 'Best Mobile Service in the country' and the 'Most Creative and Most Effective Advertiser of the Year'.

Vodafone is the world's leading international mobile communications company. It now has operations in 25 countries across 5 continents and 40 partner networks with over 252 million customers worldwide.  Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market.

Essar Global Limited (EGL) is a diversified business group spanning the manufacturing and services sectors of Steel, Energy, Power, Communications, Shipping & Logistics, and Projects. EGL has an enterprise value of approximately $50 billion (INR 200,000 crore) and employs 30,000 people worldwide. The company has operations and investments in India, Canada, USA, Africa, the Middle East, the Caribbean and South East Asia.

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SMS Vodafone to pose with McLaren Mercedes F1 car