Volvo uses digital medium to convey safety features

Volvo Car India had released a television commercial (TVC) for its S80 luxury sedan in April.

Now the company is releasing a digital advertisement which will talk about the safety features of the car, its core brand values - safety, environment, luxury and quality of the Scandinavian design possessed by its cars. Volvo will spend nearly 15 per cent of its total advertising budget on digital marketing.

All the digital marketing activities of Volvo Car India will be handled by the digital agency Ideaz Inc., based in New Delhi.

The online marketing plan will include rich media banner ads, search and social media marketing. E-mail marketing will also be included to communicate with the existing customers.

The Volvo banner ad campaign will be visible only on niche sites such as financial portals and on sites which have a subscription-based model, according to Gurpreet Singh, chief executive officer, Ideaz Inc.

The company plans to develop a Volvo application and widgets, which will be made available on Facebook and its mobile site in the near future. Volvo Car India has a Twitter account as well at