Volkswagen launches its 360 degree Vento campaign
09 October 2010
Mumbai: After the success of the innovative 'Talking Newspaper' campaign, (See: Volkswagen releases "talking" ad in TOI), Volkswagen has released its 360 degree Vento Campaign today.
The campaign effectively reflects the positioning of the Vento as German engineering. Best in Class. product through its communication route 'tears of perfection.'
The ad refletcs the passion with which the Vento has been crafted by engineers in the Volkswagen plant in Chakan, Pune, at every stage of manufacturing, culminating into a perfect car for the customers, that it is hard to let go.
Speaking about the new campaign, Lutz Kothe, head, marketing and PR, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd, said, ''At Volkswagen our aim has been to break away from the communication clutter by being innovative and refreshing in the way we narrate our story to the customer while ensuring the intended core message is intact.
In this campaign we have brought our engineers' feelings towards the Vento to establish its Best in Class features.''
The campaign which releases today can be seen across television channels, print, online, digital and out of home media to establish awareness about the Vento until mid November 2010.