VW launches mobile website
14 October 2009
Volkswagen has launched its smart phone-optimized mobile website, m.vw.com. The mobile website is compatible with all web-enabled cell phones and mobile devices.
Designed and implemented by interactive agency AKQA, the new site reflects Volkswagen's dedication to innovation and quality. It gives customers all important information from vw.com, tailored for the convenience and flexibility of a mobile site.
Customers have instant access to Volkswagen's full model range of vehicles, along with links to national and regional special offers. Visitors to the site can also pick up free exclusive ringtones and wallpapers featuring popular imagery and sounds from recent Volkswagen advertising.
"When we designed our mobile site, we kept in mind that many of today's consumers are constantly on the go," explains Charlie Taylor, general manager of digital marketing and motorsports for Volkswagen.
"We focused on location-based services such as the ability to find a dealer, schedule a test drive, and get a quote," added Taylor. The result is a service that can help consumers and owners find the information they need when they need it.
According to the CTIA Wireless Association, there are over 270 million mobile consumers in the U.S. This represents 88 per cent of the population, emphasizing that most Americans use their cell phones to help navigate their lives and accomplish daily tasks.
Instead of doing research about a new Volkswagen from home, potential owners can now find a vehicle they're interested in while on the way to their Volkswagen dealership. And, if they have any questions before they arrive, the Volkswagen dealer's number is just a click away.