Videocon assigns media duties to ZenithOptimedia

The Videocon Group has awarded its media mandate to ZenithOptimedia after evaluating a multi-agency pitch.

The account is estimated to be in the region of Rs200 crore

Videocon earlier carried out its media planning and buying through Confidence, the in-house media division of the group.

The brand is going through a complete makeover. The consumer electronics and appliances business was given to McCann Worldgroup's second agency, T.A.G., while its five group brands - Sansui, Electrolux, Akai, Hyundai and Kelvinator - as well as Kenstar, were awarded to Saatchi & Saatchi.

The brand also forayed into two new verticals - its DTH venture - D2H+, which lies with Publicis Ambience and the telecom venture, Datacom Solutions, which was also awarded to T.A.G.

Videocon is expected to launch a new brand identity, developed by international brand consultancy Interbrands, by the end of June 2009.