TCS ranked 58th most valuable US brand
10 August 2016
Tata Consultancy Services, India's top exporter of IT software and a global provider of IT services, consulting and business solutions, has been ranked as the 58th most valuable brand in the US.
According to an annual survey by top brand valuation company Brand Finance, which evaluates the financial value of 'Top 500 US Brands', TCS is among four global IT services companies ranked among Top 100 Brands in the country.
TCS is also the sector's most powerful brand with a score of 78.3 points, earning it an AA+ rating.
The Brand Finance study evaluates the financial value of a company's brand name, intellectual assets and trademark in comparison with other companies across industries.
According to the study, the brand value of TCS grew 286 per cent from $2.3 billion in 2010 to $9.04 billion in 2016, marking the fastest growth across the IT services industry during this period.
"TCS' customer focus has been central to its recent success, but a closer look at our data shows strong and improving scores for brand investment and staff satisfaction, too," said David Haigh, CEO of Brand Finance.
"It has emerged as a dominant force in the IT services industry and is the strongest brand in the sector. Its brand power is indisputable. This ranking truly reflects the extent to which TCS is deeply rooted in the US community, focused on the impact we can have for our customers and society at large," said Surya Kant, president of North America, UK and Europe of TCS.
TCS has heavily invested in the US over the past year to further its business growth and brand strength. It has also invested in new facilities such as the Digital Reimagination Studio in Santa Clara, to foster digital initiatives with customers.
TCS, the top job provider in the US in the IT services sector, has been engaged with several colleges in the US for talent enhancement. This has brought TCS several industry accolades.
TCS has been named as a Top US Employer by the Top Employers Institute and one of Achievers' 50 Most Engaged Workplaces for the second consecutive year, a company press release said.
Among its many initiatives, the company co-hosted the inaugural STEM Mentorship Awards at the White House and reached the milestone of 660,000 pledges with Million Women Mentors, representing two thirds of the programmes goal of 1,000,000 pledges from STEM mentors for girls, young women and minorities.