labels: tata teleservices, advertising/branding
Tata Indicom launches India''s best-prepaid plan on True Paidnews
20 September 2005

Mumbai: Mobile service provider, Tata Indicom, has introduced a very affordable tariff plan on Tata Indicom True Paid, the "0123 plan" for customers choosing to go mobile.

Given the innumerable prepaid plans offered in the market, this plan is intended to offer the best value for money to the new entrants in the mobile community.

The key proposition for Tata Indicom "0123 plan" is 100 per cent talk time, best value for money, and simplicity of use. The plan offers new tariffs on two Talk More recharge vouchers of value Rs180 and Rs350. With these plans, True Paid customers get a talk time of Rs163 and Rs318 respectively hence enabling the customers to avail 100 per cent talk time.

The "0123 plan" offers free local calling between Tata Indicom mobiles within your state. All local calls made to other mobiles and Tata Indicom Walky and fixed line services will be charged at Re1- per minute. Not just this, local calls made to any other landlines will be charged at Rs2-per minute and all STD calls made to any number across the country will be charged at only Rs3-per minute! The plan therefore stands to be the most affordable prepaid plan in India.

All existing Tata Indicom Truepaid customers who have last recharged with either the Rs180 or the Rs350 talk more recharge vouchers will also get the benefit of 'free' Tata to Tata local mobile calling.

Announcing these attractive plans, Harish Bhat, president, marketing, Tata Teleservices said, "The prepaid category continues to be the real driver for the unprecedented growth of the Indian mobile market. By offering the most affordable "0123 plan" which is truly in line with the Truepaid philosophy of offering 100 per cent talk time, we have enhanced the value proposition on our extremely popular True Paid. This is also a major step taken by us in redefining the prepaid market in the country."

True Paid aims to be the most reliable, transparent, honest, and trusted telecom service in India and offers the customer's transparent tariffs with no hidden costs.

The service is supported by a range of handset models supplied by some of the best handset manufacturers across the globe such as Motorola, Nokia, Kyocera and the Indicom Gem. Most of these handsets are T-SIM enabled providing customers flexibility for upgradation in the future. The tariffs for True Paid are one of the lowest in the industry and simple to comprehend hence making "0123 plan" all the more attractive.

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Tata Indicom launches India''s best-prepaid plan on True Paid