More reports on: E-business, Retail

New e-retailer on block: launched with freebie offers

28 May 2016

The Tata Group on Friday opened for customers its much-anticipated ecommerce portal The first-of-its-kind, multi-brand `Phygital' marketplace will blend the online and in-store shopping experience, the company stated in a release. claims to be the first ecommerce marketplace to offer customers the choice of making purchases from their website ( as well as through mobile apps (iOS and Android platforms) from day one.

With TataCLiO, customers will be able to access a wide and well-curated range of top brands across the apparel, electronics and footwear categories, including many brands that are exclusive to There are a host of international fashion and luxury labels, offering products that are not easily accessible online, says the release. offers innovative services such as click online and PIQ up at store, return to store and ship from store through a large on-ground store network of partner brands. `Phygital' services will be available across 500-plus stores of 12 partner brands at launch.

Services will be available in the launch phase in 6,856 pincodes across 689 cities and towns and 23 states and two union territories. This reach would be significantly enhanced in the coming weeks and months. says it only sells CAMELs that is Certified Authentic Merchandise Everybody Loves.

 ''Understanding shoppers' needs for authentic brands, with a curated shopping experience and not just an undefined catalogue of infinite products, selects with care the brands it brings to the platform these come straight from partners and their authorised sellers. The platform also presents a unique brand-forward browsing experience. Each brand has an online storefront akin to exclusive brand stores (EBOs) that stocks the full range of a brand, its latest and fresh merchandise and many exclusives,'' says

Over 200,000 products have been curated for launch across 400 brands, with prices starting from Rs99. launches with a 'Freebie Fest', where every customer purchasing anything from the website is eligible for an attractive freebie ranging from coupons to handbags to bumper surprise gifts.

Cyrus P Mistry, chairman, Tata Sons, inaugurated the `Phygital' platform by ordering online at and picking up his order at the westside store at Kala Ghoda, Mumbai.

Commenting on the launch, he said, ''At the Tata group, we have a rich heritage of pioneering initiatives., a first-of-its-kind `phygital' e-commerce marketplace brings to India a smart combination of the reassurance and in-store experience of a large on-ground network with the convenience of online shopping, bringing the best of both worlds together.''


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