Croma unveils 10th Mumbai store at Phoenix Mills

Croma, the large-format, multi-brand consumer durable and electronic store from the House of Tata' s, unveiled its tenth store in Mumbai at Phoenix Mills, Lower Parel, the business district of Mumbai.

The store was inaugurated by R K Krishna Kumar, chairman, Infiniti Retail Ltd & Director, Tata Sons Ltd, and N A Soonawala, vice chairman, Tata Sons Ltd., in the presence of Ajit Joshi, MD & CEO, Infiniti Retail Ltd. Croma is promoted by Infiniti Retail Limited, a 100-per cent subsidiary of Tata Sons Ltd.

Croma, in Lower Parel, is spread over 15,000-sq ft and houses a wide range of local and global brands across various product categories.

Another attraction is Croma's private label brand 'Handpicked by Croma' across several product categories, which provides international quality at very competitive prices.

With categories like home entertainment, small appliances, white goods, computers and peripherals, communication, music, imaging and gaming software each of the Croma store promises to deliver the widest choice of products.

The store has been designed keeping in mind consumers' shopping requirements and has exclusive areas within the mega retail store offering the entire range of consumer electronic and durable products.

The stores also offers a dedicated team of friendly and skilled staff who facilitate the entire buying process such that every customer is completely satisfied with their purchase.

Speaking at the launch of the store, Ajit Joshi, CEO and managing director, Infiniti Retail Ltd, said, "These are exciting times since we are on an aggressive expansion spree and have been received encouraging footfalls in all the new markets we have launched in. This being our 24th Croma store launch in India, it makes us only believe that we have successfully delivered on Croma's promise of providing a world class shopping experience, the widest variety of products and robust after sales service coupled with interactive and helpful customer service. We are right on track of making Croma, the first pan Indian, large format electronics mega store."