More reports on: Telecom, Advertising / branding
TTL integrates CDMA and GSM platforms under common brand Tata Docomo news
19 October 2011

Tata Teleservices Limited (TTL) today announced the integration of its CDMA and GSM platforms, bringingits wide range of mobile services and products under the common brand of Tata Docomo.

"With this move, brand Tata Docomo now moves into the CDMA space, and all Tata Indicom customers would be migrated to Tata Docomo from tomorrow," TTL's Andhra Pradesh Circle chief operating officer S Ramakrishna told reporters in Hyderabad.

The unified brand is being launched across the country and in Andhra Pradesh state also he said. He added, the merger marked the company's evolution from being just an access provider to a multi-platform telecom applications and solutions organisation, with a single brand--Tata Docomo.

The company's new portfolio of products, applications and solutions would offer consumers access to cutting-edge voice and data services, allowing them to enjoy content of their choice and avail a host of solutions, he said.

"As part of the new strategy, TTL is integrating many different market opportunities and empowering customers with a single-point brand interface for a seamless user experience," Ramakrishna said.

"Telecom is going quite rapidly through fundamental shift towards usage of data and we too expect our non-voice revenue share to go up," he added.





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TTL integrates CDMA and GSM platforms under common brand Tata Docomo