Milestone Brandcom has bagged the OOH duties of Tata Indicom across 22 circles, following a multi-agency pitch. The agency will look after the CDMA, Walky and Photon brands, which fall under the umbrella of Tata Indicom.
Square Circle was the incumbent agency for the Tata Indicom account in Mumbai and Maharashtra while Madison's OOH agency, MOMS handled the OOH duties for the account in remaining circles.
MOMS meanwhile has been handed the OOH duties for Tata Docomo, the joint venture between Tata Teleservices and NTT Docomo of Japan.
Tata Walky is the Tata Teleservices brand for fixed wireless phones while Tata Photon provides a variety of options for wireless mobile broadband access.