Starcom IP, the digital arm of the Starcom MediaVest Group, has won the digital marketing duties for Tata Indicom, the CDMA brand of Tata Teleservices. Media2Win was the incumbent agency.
The design and content management of the official website, Tataindicom.com, will not be managed by Starcom IP.
Starcom IP will handle both online creative and media duties for Tata Indicom, Photon, the mobile broadband service and Walky, the wireless phone service.
Tata Indicom will use all kinds of digital marketing formats such as display, search and social media marketing and online reputation management to boost the visibility of the Tata Indicom brand.
The digital marketing will be used for both brand building and lead generation.
In an official communiqué, Pushkar Sane, chief digital officer, North and South Asia, Starcom MediaVest Group says, "It is a significant win for us. We are committed to bring the best-in-class digital thinking to the brand and ensure that Tata Indicom stands out in the online space."